what is pinterest and why do real estate agents need it

19
Pinterest For Real Estate Presenter: Chuck Ward “PRO” Director of Marketing

Upload: florida-mobile-fusion

Post on 13-May-2015

93 views

Category:

Real Estate


1 download

DESCRIPTION

What is Pinterest and Why do real estate agents need to include it into their digital marketing plan

TRANSCRIPT

Page 1: What Is Pinterest and Why Do Real Estate Agents Need It

Pinterest For Real Estate

Presenter: Chuck Ward “PRO” Director of Marketing

Page 2: What Is Pinterest and Why Do Real Estate Agents Need It

You Probably Fall in One of These Categories when it Comes to Pinterest

1. I’ve heard of Pinterest, don’t know what it is, and would like to learn more…

2. I understand what Pinterest is, but don’t know how to get started…

3. I joined Pinterest because someone told me I should, but I haven’t really done anything with it…

Page 3: What Is Pinterest and Why Do Real Estate Agents Need It

What is Pinterest

Pinterest is a visual social media site, where you can pin ideas, inspirations, information, videos and things you like on a Board and then share them with your followers.

Page 4: What Is Pinterest and Why Do Real Estate Agents Need It

Why Do Real Estate Agents Need Pinterest 1. Increase website traffic 2. Help with general search engine

optimization (SEO) 3. Help with local search engine

optimization (LEO) 4. Deliver a great branding experience for

your buyers and sellers. 5. Help to Reach the age demographic of

35-44 yr olds

Page 5: What Is Pinterest and Why Do Real Estate Agents Need It

BASIC HISTORICAL INFORMATION ON

Pinterest for Real Estate

Page 6: What Is Pinterest and Why Do Real Estate Agents Need It

Historical Background

Started in Mar 2010 Type of Site: Photo discovery Used for: Visual Sharing of ideas and

collections of ideas Alexa Rank: 26th most traveled to website

in the world (5/2014)

Page 7: What Is Pinterest and Why Do Real Estate Agents Need It

User Demographics and Growth

Demographics ◦ Most recent studies show 3/2012 that 56% of

Pinterest users are MALE aged 35 – 44 ◦ In terms of age distribution, the Pinterest

demographic closely resembles the U.S. Internet population (src: Wikipedia.com)

Growth ◦ Pinterest has the distinction for hitting the 10

million monthly users mark the fastest

Page 8: What Is Pinterest and Why Do Real Estate Agents Need It

Do you think that Pinterest has some (any) type of relevance in the digital marketing age of today?

Page 9: What Is Pinterest and Why Do Real Estate Agents Need It

How (And Why) is Pinterest Different

Pinterest concentrates on the visual ◦ 65% of people are visual learners

Pinterest lets users collect and share (re-share) information that is primarily visual (pictures, infographics, videos)

Page 10: What Is Pinterest and Why Do Real Estate Agents Need It

How (And Why) is Pinterest Different Individual Items

Page 11: What Is Pinterest and Why Do Real Estate Agents Need It

How (And Why) is Pinterest Different

Groups of Items (Collections)

How (And Why) is Pinterest Different

Page 12: What Is Pinterest and Why Do Real Estate Agents Need It

How (And Why) is Pinterest Different

Think of Pinterest as One Big, Giant, (digital)

Corkboard 1. Leave Messages 2. Share Information 3. Share Videos 4. Collaborate on

Projects 5. Goal Setting (dream

building) 6. What Are Some of

Your Ideas

Page 13: What Is Pinterest and Why Do Real Estate Agents Need It

Pinterest will do These 4 Things

1. Increase website traffic 2. Help with search engine optimization

(SEO) 3. Help with local engine optimization (LEO) 4. Deliver a great branding experience for

your buyers and sellers.

Page 14: What Is Pinterest and Why Do Real Estate Agents Need It

Some Specific Pinterest Marketing Ideas for the Real Estate Industry

Showcase Your Property Listings Team Introduction Showcase Your Virtual Tours Become a “Local” Farm Area Expert Allow You to Give Advice Tips and Tricks Local Business

Page 15: What Is Pinterest and Why Do Real Estate Agents Need It

Some Specific Pinterest Marketing Ideas for the Real Estate Industry

Real Estate Humor Just Moved / Sold (using the Broadcast My

Move feature) Ideas (Gardening, Tech, DIY, Hacks, B & A,

organizational) Market News / Changes / Snapshots Tips for Sellers, Buyers, Niche Specific

Page 16: What Is Pinterest and Why Do Real Estate Agents Need It

Some Specific Pinterest Marketing Ideas for the Real Estate Industry

You are only limited in what you create on Pinterest by your imagination

Page 17: What Is Pinterest and Why Do Real Estate Agents Need It

Our Next Training (Thursday)

Our How To Session ◦ Create an Account ◦ How to create a Business Pinterest account ◦ Create a Pin ◦ Create a Board ◦ How to Create an SEO specific content

Page 18: What Is Pinterest and Why Do Real Estate Agents Need It

Our Next Training (Thursday)

BONUS ◦ IFTTT

◦ How to Automatically Create Pins from

1. Your Blogs 2. Your Virtual Tours 3. Listings

THIS IS A REALLY COOL AND TIMESAVING FEATURE

Page 19: What Is Pinterest and Why Do Real Estate Agents Need It

Thanks For Joining Us Today

Got Questions Got Issues Got Concerns Got Problems

Need Help

Contact the Helpdesk

Email: [email protected]

Phone 888-884-0303