what is marketing? do now what were your activities before and after school yesterday? how did...

What is Marketing?

DO NOWWhat were your activities before and after school yesterday?  How did marketing affect your activities?

Products vs. Services

■Marketing applies to both products and services.

■What are the differences between products and services? What are examples of each one that you purchase?

■Are there companies that provide a product and service simultaneously?

The Marketing Concept

What is usually a company’s primary goal?

The Marketing Concept

The Marketing Concept1. Customer satisfaction should drive the marketing process.

• What products and services are you loyal to? Why?

2. Marketing process should be driven by the entire company

• Every decision should be made with the customer in mind. Why?

3. Profit is equally important as customer satisfaction.

• What is profit? What happens if a company doesn’t have profit?

Marketing vs. Product Orientation

The Customer/Marketing Orientation

■Give an example of a recent purchase you made where it wasn’t a single transaction, but part of an ongoing relationship with the seller.

■What has the seller done (or could do better) to strengthen your relationship and increase the possibility of a future purchase?

Design The Perfect Beverage■ Get into groups of 3. One person must write or type

your answers.

■ Create your “perfect” drink if you had an unlimited budget.

■ Answer the following questions:– Describe your drink. What are it’s ingredients?– What is the name? – What would the logo look like?– What is the price?– What will the bottle/container look like? Is it glass or

plastic? Colors? Shape?– Who is your target market (who is your ideal customer)?– How will you promote it?

■ You will present to the class