what is local seo

How Local SEO Can Help You Connect With Local Consumers

Presented by: Robert Leisk robert@spancept.com

www.spancept.com

Local SEO is the process of optimizing a

business website to come up in the

search engine results when internet

searchers enter “localized” phrases

into the internet search engines.

For example:

“Dentists in New York”

What is Local SEO?

Local SEO Facts & Trends Every Business Should Know About

Consumer Usage Stats:

85% of consumers search for local businesses online

75% of online searchers never scroll past the first page of the search results

Local

67% check online reviews before selecting a local business

Local SEO Facts & Trends Every Business Should Know About

However:

63% of small businesses still don’t have a website

25% of small businesses with websites do not show up in the search engine results at all

Most businesses have no clue where their websites rank or how much traffic they’re getting because they do not track the statistics

Most Popular Online Activities

Social Networking – 65% Using Search Engines – 92%

What Are Consumers

Doing Online?

Watching Videos – 71% Reading Content – 90%

Using Email – 92% Shopping – 71%

Internet Technology is GREAT, But It Has Caused Problems for

Some Local Businesses…

The Web has changed the way consumers spend their money…

It has also changed the way your business can truly

CONNECT with your local target market…

Traditional Advertising Methods Are No Longer as Effective as They Once Were

TRADITIONAL METHODS ONLINE METHODS

• Social Media • Local Search • Online Videos & More!

• Yellow Page Books • Newspaper Ads • TV Commercials

What Does This Mean for Your Business?

You Should :

1. Put your business in front of your target audience online

2. Spend your marketing dollars where they can yield the best returns

3. Utilize the power of online marketing to stay connected to your local market

Could Local SEO Be The Missing Piece of the Puzzle for YOUR Small Business?

Local SEO is No Longer a Trend… It’s the NEW Way to Do Business!

Show Up When Local Consumer Perform a Search Online for What You Have to Offer

Build Your Brand

Easily Generate New Leads

Generate Repeat, Loyal Customers

Why Local SEO Marketing?

It’s POWERFUL For Helping You…

You can gain control over your local business pages by claiming them on sites such as Google+ Local, Yahoo Local, Bing, and others

Will get a boost in the search engine results over time, which means more eyes on your business

Local SEO is much less expensive than traditional advertising methods – and the results are generally better

Benefits of Local SEO

Allows you to easily show off your satisfied customer reviews, which will help send even more new customers your way

Adding fresh, unique content to your website or blog on a consistent basis will help drive more traffic to your website – as well as reward your visitors with great content

High search engine rankings will help build trust amongst consumers – making your brand stand out from the crowd

Benefits of Local SEO

QUESTIONS ANY

For More Information About Local

SEO, Contact Me Today.

Thank you for viewing our presentation!

Spancept Inc.

Robert Leisk

robert@spancept.com

www.spancept.com