what if you could see the future of your business?

Post on 21-Oct-2014

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Wouldn't it be cool if you could test your next great business venture in a virtual sandbox before you spent a lot of money to prove the concept in the real world? We provide exactly this--a framework with which you can link every business logic to their financial impacts.

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s conomic

What if you could

the

business?FUTURE

of your

What if you could

If you could

VALUEthe

of ...

ACQUSITION... theyou are

planning ...

VALUEthe

of ...

MARKET... entering

a new...

VALUEthe

of ...

PROGRAMHEDGING

... your

...

VALUEthe

of ...

PRODUCTION... building

...SITE

a new

VALUEthe

of ...

... alternative

PORTFOLIOSproduct

...

... alternative

PORTFOLIOSR&D

...

real estatePORTFOLIOS... alternative

...

VALUEthe

of ...

LEVERAGINGyour firm ...

...

VALUEthe

of ...

MODELBUSINESS... an entirelynew

www.businessmodelgeneration.com

For this you need just

3THINGS

1

Athat doesn’t start with ...PLANNING

NUMBERSthe

but with the

behind themBUSINESS LOGIC

PLANNINGWith such a

DRIVER-BASED...

Balance Sheet

Cash Flow

Income Statement

every financial figure......

Balance Sheet

Cash Flow

Income Statement

results from the... business model.logic of your

And every single partof the model...

like thesales model

or themodeling o

fsupplies

delivers a consistent... set of financial statements.

You can think

You can think of this

of thisconcept...

as having a

You can think of this

standardizedPORT......

You can think of this

with whichyou can... link

LOGICYou can think of this

with whichyou can... linkany toBUSINESS

FINANCIALSthe

PLANNINGWith such a

DRIVER-BASED...

DECISIONS

you can see...the

of yourCONSEQUENCES

http://en.wikipedia.org/wiki/File:04KJER0243.jpg

before youtake action

in theREALWORLD

2

Athat doesn’t rely on ...PLANNING

SINGLE-POINTESTIMATES

SINGLE-POINTESTIMATES

rather than on theFULL RANGE

of possible outcomes

Because

REALWORLD

in the

...

... the future is

NOSTRAIGHTROAD...

... instead it’s full ofUNCERTAINTY

RISKand

INPUTS...

Therefore, the

of your planning model

with certaintymust not only contain ...

the things you know...

like last

year'sfigures

you don't know exactlybut also those things...

...

of market pricesdevelopmentlike the

your productsdemand foror the

in the future

a range of possibleyou can always define

Even for those thingsyou don't know exactly,

values.

OUTPUTSo, the...of the planning model

shouldn’t look like...

THAT

and...

THAT

likeNOT ONLY

and...

THAT

likeNOT ONLY

i.e. just expectedvalues

MUCH MOREInstead, you should see

...

MUCH MOREInstead, you should see

...Probability bands showing the possible range of future development

MUCH MOREInstead, you should see

...Probability density charts showing the relative likelihood of possible values

MUCH MOREInstead, you should see

...Cumulated probability functions showing how likely a certain outcome is

"key values"

All these statistical views,along with others,

are not only availablefor certain

...

but for every single itemwithin the model.

...

but for every singel itemwithin the model.

...

but for every single itemwithin the model.

...

but for every single itemwithin the model.

...

RISK ANALYSISEXPLICITWith such an

...you can see how likely it is

to achieve a desired result, ...

40% chanceto earn les

sthan €25m

...

to have enough headroom......given your funding sources

substantialrisk to gobankruptthe year after next

or whatever elseyou are interested in

...

MARGIN

Because theis in the

ACTUAL INFORMATION

...

... and not in the average

www.flawofaverages.com

... and not in the average

Like with the statistican who drowned crossing a river that was 3 ft. deep—on average.

www.flawofaverages.com

3

Athat doesn’t play with ...VALUATION

RATEthe... DISCOUNT

...

RISKto account for......

RISKINFORMATION

rather than harnesses the...about

we already have

From our risk analysis,we not only know ...

e.g. the variance ofthe probable

Net Income

or theFree Cash Flow

but every single scenarioproduced by the

...Monte Carlo simulation.

Assuming we put everysubstantial risk

carefully into our model ...

this is

that probably

can happen.

everything

that probably

this iseverything

can happen.

OK, not exactlythese few samples,but running somethousand simulationsyou get pretty close...

Having captured all risk within the cash flows,there is no need to ...

+%

NPV

use a...risk premium

to calculate net present value.%

+%

NPV

use a...risk premium

to calculate net present value.%

%

Instead, we can

simply use arisk-free

rate.

%Discounting every scenario

with the risk-free rateleads to a distribution of NPV.

%Discounting every scenario

with the risk-free rategives us a distribution of NPV.

But what's the

of thatdistribution?fair value

into a single VALUEwe can turn this distributionVALUATIONOPTION-BASED

With an

,

what does this mean?So,

Nothing less than:

We canEVALUATE ...

EVALUATEWe can

s conomic

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