what if a phone was a library

.

A PHONE WAS A LIBRARY

INTRODUCTION

“Knowledge is power. Information is liberating. Education is the premise of progress, in every

society, in every family.”- Kofi Annan

I WILL TALK ABOUT

MOBILEcommerce

advertising

video

youth

webapplications banking

communicationlocation

presence micro

messaging

devices

information

multimedia

searchfriends

education

attention

networks

economy

QUICK FIGURES

over

3.1 billionmobile phones in use globally

THIS IS A LUXURY

THIS IS A NECESSITY

I HAVE THIS IN MY POCKET

IT’S CALLED THE MOBILE WEB

QUICK FIGURES: MOBILE WEB

China has

155 Millionmobile internet users

QUICK FIGURES: MOBILE WEB

South Africa has

10 Millionmobile internet users

QUICK FIGURES: MOBILE WEB

Wikipedia will serve over

50 Millionmobile impressions in July

recently launched Wikipedia Mobile has served over 40 million impressions up unti l 20 July 2009

THERE ARE APPLICATIONS TOO

MAKE DINNER RESERVATIONS

BOOK A FLIGHT

QUICK FIGURES: MOBILE APPS

65 000 iphone applications

1.5 Billiondownloads

QUICK FIGURES: MOBILE APPS

50 000 mobile applications

500 Milliondownloads from GetJar

MXit

14 Millionusers

QUICK FIGURES: MOBILE APPS

BOTH WIN

MOBILE WEB VS. MOBILE APPS

BASICALLY WE ALL WIN

mobile web usage

mobile appusage

demand for infrastructure

increased commerce opportunity

economic growth

rely on

DATA CONNECTIVITY

MOBILE WEB & MOBILE APPS

EVERYONE WILL JUST BE AN ISP

IT’S NOT ALL HUNKY DORY

CHALLENGESlack of education

development languagesaccessibility

screen sizes

rich interfaces

lack of standardsconnection speed

costs search

mobile friendly sites

distribution

I KNOW WHERE YOU ARE

LOCATION BASED ADVERTISING

The Grid

700 Thousandusers

QUICK FIGURES: LBS

I WATCH IT WHEREVER

QUICK FIGURES: MOBILE VIDEO

South Korea has

22 Millionmobile TV subscribers

QUICK FIGURES: MOBILE VIDEO

mobile video upload growth

1 700 Percenton YouTube in the last year

IT’S NOT ALL FANCY EITHER

“please call me”

237per second

7.5 bill ion text messages delivered using Vodaom’s please call me service, in South Africa 2008

QUICK FIGURES

SEEING MORE THAN YOU

Finally, we have a medium that is ubiquitous which allows access to information that fundamentally

impacts on the way we live our lives and go about doing business.

WHERE TO FROM HERE

THANK YOU

Tyler ReedFounder & CEO of TinyImpact

c: +27 82 664 7797m: tyler@tinyimpact.comb: http://tyler.imt: http://twitter.com/tylerreed

TinyImpactA business that is dedicated to enabling the mobile web through advertising, analytics, commerce and publishing.

PHOTO CREDITS

http://www.flickr.com/photos/javisitges/2060876810/sizes/l/http://www.flickr.com/photos/kansirnet/121625331/sizes/l/http://www.flickr.com/photos/hejgustav/3631418387/sizes/l/http://www.flickr.com/photos/timetrax/376152628/sizes/l/http://www.flickr.com/photos/jyri/1131836545/sizes/l/http://www.flickr.com/photos/8bitjoystick/3245697454/sizes/l/http://www.flickr.com/photos/87913776@N00/305425495/sizes/o/http://www.flickr.com/photos/dantaylor/178949845/sizes/l/http://www.flickr.com/photos/epredator/2440779981/sizes/l/http://www.flickr.com/photos/flavouz/1414755945/sizes/l/http://www.flickr.com/photos/jasoncartwright/237928900/sizes/l/http://www.flickr.com/photos/glennf/3053421989/sizes/l/