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. A PHONE WAS A LIBRARY

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Page 1: What If A Phone Was A Library

.

A PHONE WAS A LIBRARY

Page 2: What If A Phone Was A Library

INTRODUCTION

“Knowledge is power. Information is liberating. Education is the premise of progress, in every

society, in every family.”- Kofi Annan

Page 3: What If A Phone Was A Library

I WILL TALK ABOUT

MOBILEcommerce

advertising

video

youth

webapplications banking

communicationlocation

presence micro

messaging

devices

information

multimedia

searchfriends

education

attention

networks

economy

Page 4: What If A Phone Was A Library

QUICK FIGURES

over

3.1 billionmobile phones in use globally

Page 5: What If A Phone Was A Library

THIS IS A LUXURY

Page 6: What If A Phone Was A Library

THIS IS A NECESSITY

Page 7: What If A Phone Was A Library

I HAVE THIS IN MY POCKET

Page 8: What If A Phone Was A Library

IT’S CALLED THE MOBILE WEB

Page 9: What If A Phone Was A Library

QUICK FIGURES: MOBILE WEB

China has

155 Millionmobile internet users

Page 10: What If A Phone Was A Library

QUICK FIGURES: MOBILE WEB

South Africa has

10 Millionmobile internet users

Page 11: What If A Phone Was A Library

QUICK FIGURES: MOBILE WEB

Wikipedia will serve over

50 Millionmobile impressions in July

recently launched Wikipedia Mobile has served over 40 million impressions up unti l 20 July 2009

Page 12: What If A Phone Was A Library

THERE ARE APPLICATIONS TOO

Page 13: What If A Phone Was A Library

MAKE DINNER RESERVATIONS

Page 14: What If A Phone Was A Library

BOOK A FLIGHT

Page 15: What If A Phone Was A Library

QUICK FIGURES: MOBILE APPS

65 000 iphone applications

1.5 Billiondownloads

Page 16: What If A Phone Was A Library

QUICK FIGURES: MOBILE APPS

50 000 mobile applications

500 Milliondownloads from GetJar

Page 17: What If A Phone Was A Library

MXit

14 Millionusers

QUICK FIGURES: MOBILE APPS

Page 18: What If A Phone Was A Library

BOTH WIN

MOBILE WEB VS. MOBILE APPS

Page 19: What If A Phone Was A Library

BASICALLY WE ALL WIN

mobile web usage

mobile appusage

demand for infrastructure

increased commerce opportunity

economic growth

Page 20: What If A Phone Was A Library

rely on

DATA CONNECTIVITY

MOBILE WEB & MOBILE APPS

Page 21: What If A Phone Was A Library

EVERYONE WILL JUST BE AN ISP

Page 22: What If A Phone Was A Library

IT’S NOT ALL HUNKY DORY

CHALLENGESlack of education

development languagesaccessibility

screen sizes

rich interfaces

lack of standardsconnection speed

costs search

mobile friendly sites

distribution

Page 23: What If A Phone Was A Library

I KNOW WHERE YOU ARE

Page 24: What If A Phone Was A Library

LOCATION BASED ADVERTISING

Page 25: What If A Phone Was A Library

The Grid

700 Thousandusers

QUICK FIGURES: LBS

Page 26: What If A Phone Was A Library

I WATCH IT WHEREVER

Page 27: What If A Phone Was A Library

QUICK FIGURES: MOBILE VIDEO

South Korea has

22 Millionmobile TV subscribers

Page 28: What If A Phone Was A Library

QUICK FIGURES: MOBILE VIDEO

mobile video upload growth

1 700 Percenton YouTube in the last year

Page 29: What If A Phone Was A Library

IT’S NOT ALL FANCY EITHER

Page 30: What If A Phone Was A Library

“please call me”

237per second

7.5 bill ion text messages delivered using Vodaom’s please call me service, in South Africa 2008

QUICK FIGURES

Page 31: What If A Phone Was A Library

SEEING MORE THAN YOU

Page 32: What If A Phone Was A Library

Finally, we have a medium that is ubiquitous which allows access to information that fundamentally

impacts on the way we live our lives and go about doing business.

WHERE TO FROM HERE

Page 33: What If A Phone Was A Library

THANK YOU

Tyler ReedFounder & CEO of TinyImpact

c: +27 82 664 7797m: [email protected]: http://tyler.imt: http://twitter.com/tylerreed

TinyImpactA business that is dedicated to enabling the mobile web through advertising, analytics, commerce and publishing.

Page 34: What If A Phone Was A Library

PHOTO CREDITS

http://www.flickr.com/photos/javisitges/2060876810/sizes/l/http://www.flickr.com/photos/kansirnet/121625331/sizes/l/http://www.flickr.com/photos/hejgustav/3631418387/sizes/l/http://www.flickr.com/photos/timetrax/376152628/sizes/l/http://www.flickr.com/photos/jyri/1131836545/sizes/l/http://www.flickr.com/photos/8bitjoystick/3245697454/sizes/l/http://www.flickr.com/photos/87913776@N00/305425495/sizes/o/http://www.flickr.com/photos/dantaylor/178949845/sizes/l/http://www.flickr.com/photos/epredator/2440779981/sizes/l/http://www.flickr.com/photos/flavouz/1414755945/sizes/l/http://www.flickr.com/photos/jasoncartwright/237928900/sizes/l/http://www.flickr.com/photos/glennf/3053421989/sizes/l/


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