what boomers want: insights into cinema experience ......what boomers want: insights into cinema...
Post on 10-Aug-2020
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AARP
AARP
AARP RESEARCH | AARP.ORG/RESEARCH | ©2018 AARP. ALL RIGHTS RESERVED. 10
23%
29%
13%
6%
2%
1%
26%
AARP RESEARCH | AARP.ORG/RESEARCH | ©2018 AARP. ALL RIGHTS RESERVED. 12
52% Go to movies less often
46% No Impact
2% Go to movies more often
AARP RESEARCH | AARP.ORG/RESEARCH | ©2018 AARP. ALL RIGHTS RESERVED. 13
54% Spouse/Sig Other/Date
29% Friends
25% Parent/Child
21% Solo
5% Other
45% Go straight to/from
33% Make a day/night of it
22% Half/Half; sometimes rolled into
another activity
AARP RESEARCH | AARP.ORG/RESEARCH | ©2018 AARP. ALL RIGHTS RESERVED. 14
3%
11%
16%
32%
34%
84%
6%
27%
29%
29%
48%
64%
AARP RESEARCH | AARP.ORG/RESEARCH | ©2018 AARP. ALL RIGHTS RESERVED. 15
38% 21% 27%
21%20%
38%
14%
6%
2%
0%
46%
3%
3%
0%
0%
84%
13%
6%
6%
1%
0%
71%
3%
4%
2%
0%
79%
13%
2%
4%
1%
0%
82%
11%
12%
8%
1%
54%
11%
15%
7%
1%
AARP RESEARCH | AARP.ORG/RESEARCH | ©2018 AARP. ALL RIGHTS RESERVED. 16
“We can have lunch before the movie. It's also not too late since
we have to get up early on Monday morning.”
“Because I take my teenage son with me. During the week, he's in school.”
“New released movies are usually on a Friday. Also, another reason why I would go on to the
movie theater on Fridays is because I don't work on Saturdays and Sundays.”
“Because we can go for a meal, shopping and then enjoy a nice movie
and it is also our date night.”
“Just a force of habit...usually go on Friday nights after dinner.”
“Don’t have to wake up early on Sunday.”
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77% In Person
11% Online
12% No Preference
28% Aware of Reserved Seating
57% Open
19% Reserved
24% No Preference
AARP RESEARCH | AARP.ORG/RESEARCH | ©2018 AARP. ALL RIGHTS RESERVED. 18
2%
54%
44%
AARP RESEARCH | AARP.ORG/RESEARCH | ©2018 AARP. ALL RIGHTS RESERVED. 20
6%
16%
18%
28%
75%
88%
2%
AARP RESEARCH | AARP.ORG/RESEARCH | ©2018 AARP. ALL RIGHTS RESERVED. 21
“I want chocolate covered almonds to return. Most of the theaters in my area never have them anymore. The candy
varieties are now gummies, gummies of every shape and size but no chocolate
covered nuts.”
“Have like hamburgers and hotdogs.”
"Sandwiches"
“Would be nice to have wine; I know some places do.”
AARP
AARP RESEARCH | AARP.ORG/RESEARCH | ©2018 AARP. ALL RIGHTS RESERVED. 26
48%
66%
40%
47%
AARP RESEARCH | AARP.ORG/RESEARCH | ©2018 AARP. ALL RIGHTS RESERVED. 27
58%
91%
43%
54%
29%
AARP RESEARCH | AARP.ORG/RESEARCH | ©2018 AARP. ALL RIGHTS RESERVED. 28
34%
66%
25%
24%
16%
28%
AARP RESEARCH | AARP.ORG/RESEARCH | ©2018 AARP. ALL RIGHTS RESERVED. 29
4%
6%
6%
9%
10%
14%
11%
14%
23%
64%“If the price is higher than what I'm accustomed, to, I probably will delay seeing a particular film. Also, if the theater location is not convenient, I will wait until it is at a nearer location.”
“I can watch on paid per view cheaper than going to theater.”
“Too much noise distractions and usually dirty from previous crowd.”
AARP RESEARCH | AARP.ORG/RESEARCH | ©2018 AARP. ALL RIGHTS RESERVED. 30
24%
3%
4%
9%
6%
16%
17%
36%
“Certain actors and their political views, language, gore, uncontrolled young children.”
“Distance - Nearest theater is 30 miles away. Crowds - I a bit claustrophobic. Cost - I can wait a month or two and buy the DVD.”
“Get most of the moviechannels at home.”
AARP
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33% 9% 22%
26%23%
31%
13%
10%
4%
1%
43%
4%
4%
2%
1%
84%
6%
4%
8%
2%
0%
79%
3%
5%
2%
0%
85%
6%
3%
6%
3%
1%
84%
5%
9%
17%
2%
47%
6%
16%
18%
3%
AARP RESEARCH | AARP.ORG/RESEARCH | ©2018 AARP. ALL RIGHTS RESERVED. 34
30% Like/love it
26% No opinion
44% Don't like it/hate it
25% Every/most of the time
23% Sometimes
52% Rarely/Never51% Every/most of the time
15% Sometimes
34% Rarely/Never
22%Say it Offers
Alcohol
16% Say it Offers
Alcohol
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