what boomers want: insights into cinema experience ......what boomers want: insights into cinema...

doi.org/10.26419/res.00223.001

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http://doi.org/10.26419/res.00223.001

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23%

29%

13%

6%

2%

1%

26%



52% Go to movies less often

46% No Impact

2% Go to movies more often



54% Spouse/Sig Other/Date

29% Friends

25% Parent/Child

21% Solo

5% Other

45% Go straight to/from

33% Make a day/night of it

22% Half/Half; sometimes rolled into

another activity



3%

11%

16%

32%

34%

84%

6%

27%

29%

29%

48%

64%



38% 21% 27%

21%20%

38%

14%

6%

2%

0%

46%

3%

3%

0%

0%

84%

13%

6%

6%

1%

0%

71%

3%

4%

2%

0%

79%

13%

2%

4%

1%

0%

82%

11%

12%

8%

1%

54%

11%

15%

7%

1%



“We can have lunch before the movie. It's also not too late since

we have to get up early on Monday morning.”

“Because I take my teenage son with me. During the week, he's in school.”

“New released movies are usually on a Friday. Also, another reason why I would go on to the

movie theater on Fridays is because I don't work on Saturdays and Sundays.”

“Because we can go for a meal, shopping and then enjoy a nice movie

and it is also our date night.”

“Just a force of habit...usually go on Friday nights after dinner.”

“Don’t have to wake up early on Sunday.”



77% In Person

11% Online

12% No Preference

28% Aware of Reserved Seating

57% Open

19% Reserved

24% No Preference



2%

54%

44%



6%

16%

18%

28%

75%

88%

2%



“I want chocolate covered almonds to return. Most of the theaters in my area never have them anymore. The candy

varieties are now gummies, gummies of every shape and size but no chocolate

covered nuts.”

“Have like hamburgers and hotdogs.”

"Sandwiches"

“Would be nice to have wine; I know some places do.”



48%

66%

40%

47%



58%

91%

43%

54%

29%



34%

66%

25%

24%

16%

28%



4%

6%

6%

9%

10%

14%

11%

14%

23%

64%“If the price is higher than what I'm accustomed, to, I probably will delay seeing a particular film. Also, if the theater location is not convenient, I will wait until it is at a nearer location.”

“I can watch on paid per view cheaper than going to theater.”

“Too much noise distractions and usually dirty from previous crowd.”



24%

3%

4%

9%

6%

16%

17%

36%

“Certain actors and their political views, language, gore, uncontrolled young children.”

“Distance - Nearest theater is 30 miles away. Crowds - I a bit claustrophobic. Cost - I can wait a month or two and buy the DVD.”

“Get most of the moviechannels at home.”



33% 9% 22%

26%23%

31%

13%

10%

4%

1%

43%

4%

4%

2%

1%

84%

6%

4%

8%

2%

0%

79%

3%

5%

2%

0%

85%

6%

3%

6%

3%

1%

84%

5%

9%

17%

2%

47%

6%

16%

18%

3%



30% Like/love it

26% No opinion

44% Don't like it/hate it

25% Every/most of the time

23% Sometimes

52% Rarely/Never51% Every/most of the time

15% Sometimes

34% Rarely/Never

22%Say it Offers

Alcohol

16% Say it Offers

Alcohol


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what boomers want: insights into cinema experience ......what boomers want: insights into cinema...

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