what are the major trends with marketing intermediaries

Yash PatelIIT Madras

TRENDS IN RETAILING

New Retail Forms and Combination

To Better satisfy customers needs for convenience, a variety of new forms have emerged

Shopping Malls, Bus and railway stations have peddlers’ carts in their aisles

Gas stops include Food stores

Bookstore features coffee shops

Growth of Inter Type Competition

Different types of store- Discountstores, showrooms, department stores-all compete for the same consumers bycarrying the same type of merchandise

Discount Store Selling Clothes

Showroom Selling Clothes

Department Store Selling Clothes

Competition Between Store Based & Non-Store Based Retailing

Store-based retailers want their stores to bedestinations where consumers experience richexperience

Online stores send special offers to customersthrough mails

Store retailers have increased their webpresence & improved the web basedinteraction

Store vs Non-Store Shopping

Growth Of Giant Retailers

Through their superior information system,logistical systems and buying power, giantretailers are able to deliver good service andimmense volumes of product at appealing price

They crowd the small manufacturers whocannot deliver enough quantity

They also dictate how to price, promote andship

Growing investment in Technology

Almost all retailersnow use technology toproduce betterforecasts, controlinventory costs, andorder electronicallyfrom suppliers

Global Profile Of Major Retailers

Retailers with unique formats and strongbrand positioning are increasingly appearingin other countries

Global Of Shopper Marketing

70 % - 80 % of purchase decisions

are made inside the retail store. So firms areincreasingly recognizing the importance ofinfluencing consumers inside the store

TRENDS IN WHOLESALING

- Wholesalers have faced mounting pressure in recent years from new source of competition, demanding customers, new technologies, and more direct buying programs by large industrial and retail buyers

- They don’t aggressively promote manufacturer’s product and just act as order takers- Don’t have enough inventory- Orders are not fulfilled fast enough - Don’t supply manufacturer with up to date market- Don’t attract high caliber managers

TRENDS IN LOGISTICS

- Factors facilitating the effective functioning of logistic industry integration, confederation, technology, legislation and globalization

- The 3PLs or the third party logistics are required to carefully ascertain the market trend in logistic industry and accordingly sketch the plan of action of logistic companies