what apple's ios 5 means for marketers

The most important things to know aboutiOS 5 and how it will affect marketers

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iOS 5 and how it will affect marketers

was revealed yesterday

iOS 5iOS 5iOS 5iOS 5iOS 5iOS 5was revealed yesterday

what does it mean for marketers?

New notification centerNew notification centerNew notification centerNew notification centerNew notification centerNew notification centerNew notification centerNew notification center11111111

Makes iOS devices more engaging at all timesNew notification centerNew notification centerNew notification centerNew notification centerNew notification centerNew notification centerNew notification centerNew notification center11111111

Notifications on the lock screen are easy to scanNew notification centerNew notification centerNew notification centerNew notification centerNew notification centerNew notification centerNew notification centerNew notification center11111111

Allows marketers to use notifications in a muchmore effective way

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Twitter integrationTwitter integrationTwitter integrationTwitter integrationTwitter integrationTwitter integrationTwitter integrationTwitter integration22222222222

Single sign-on means easy sharing from all appsTwitter integrationTwitter integrationTwitter integrationTwitter integrationTwitter integrationTwitter integrationTwitter integrationTwitter integrationTwitter integrationTwitter integrationTwitter integration22222222222

And easy photo sharing, tooTwitter integrationTwitter integrationTwitter integrationTwitter integrationTwitter integrationTwitter integrationTwitter integrationTwitter integrationTwitter integrationTwitter integrationTwitter integration22222222222

200 million iOS devices + Twitter integration= mass reach

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No longer have to plug in to download updates,music or apps

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Marketers and developers no longer have to worryabout users having the latest version of the OS

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Brings all of your data to all of your devicesiCloudiCloudiCloudiCloudiCloudiCloudiCloudiCloudiCloudiCloudiCloud44444444

Since your data goes with you, now thesebecome mobile devices as well

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Consumers will experience your brand across all platforms,and expect you to provide a great experience in doing so

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Much like Blackberry Messenger, integrated messagingwill spur a new channel that users will flock to

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Brands will need to understand how to become partof that conversation

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Want to talk

iOS 5?Ben Gaddis VP – Growth and Innovation

Ben.Gaddis@T-3.com | www.T-3.com