welcome to promoshin! · 2017-04-19 · why us? quality • any animation style • creative...
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Welcome to Promoshin!Communicate your perfect message every time
The Basics
Based in Los Angeles
Team of 24 people • Support Team - Production Manager, Account
Executive, Creative Director, Project Manager
• Production Team - Scriptwriters, Illustrators, Animators, Sound Engineers
Over 2,100 videos made (as of 2016)
Clients in 17 countries & languages
Founded 2011
The Standouts
Highest volume studio on the web We wrote “the explainer video book” called Explain Yourself!
Work with bootstrapped startups, all the way up to big companies like
What’s the Process?
Script Storyboard Voiceover Illustrations Final video
Script
Voiceover Animation
‘Twas the day after Christmas, and the Smith family was...recovering.
Do we really have to clean up today? Pleaded little Susie.
Yeah honey, just leave it till after new year’s, said Mrs. Smith.
But Mr. Smith new their live Christmas tree had to come down, and he knew the best way to do it.
Mr. and Mrs. Smith and their young daughter in their living room. Toys/presents and wrapping paper are scattered all across the floor. Everyone is sitting or laying down, looking full and hungover.
Close on little Susie playing with a doll.
Mrs. Smith eats a leftover Christmas cookie.
Mr. Smith looking excited and proud.
Storyboard
Illustrations
Final Video
This is where we’ll sync your...
Voiceover
AnimationMusic
Sound Effects
Timeframe - Standard Delivery
JUST 4-6 WEEKS Variables • Video length
• Video style
• Your response time with feedback and approvals
• Number of revisions (we offer UNLIMITED)
Timeframe - Get It Faster
RUSH - $599 ExtraVideo gets HIGH priority and will be made in as little as 1-3 weeks
SUPER RUSH - $799 ExtraVideo gets HIGHEST priority and will be made in as little as 2-7 days
PRIORITY - $349 ExtraVideo gets priority and will be made faster than standard 4-6 weeks
Script
Timing 150 seconds = 60 seconds of video(standard narrating/speaking speed)
Explainer Video Formula Problem → Solution → How It Works and Benefits → Call To Action
Two Typical Styles
Story with Main Character Ex: “Meet Dave, an entrepreneur who just launched a startup and needs to get his message out to the world....”
Presentational with No Story Ex: “Okay, so you just launched your new business. Now what? How will you cut through all the clutter and get your message out there?”
5 Key Ingredients to a Great Explainer Video Script
1A Solid Understanding of Your Company
2A Solid Understanding of Your Audience
3A Confident Command of Language
4 It Can’t Be Boring
5Collaboration is
Key
Styles we offer...
2D Animation Handsketch or Whiteboard
Animation Over Real Photos
Screencast Recording Stock Footage
Kinetic Typography
Request a Quote For...
3D Animation Live Action
(Not included in our regular fixed pricing)
How Long of A Video Should You Get?
Purpose Recommended
Ad for Social Media like YouTube, Facebook and Instagram
Quick overview with not much detail needed
Typical explainer video length with enough time for details
Best if you need to explain more detail
Up to 30 seconds
Up to 60 seconds
Up to 2 minutes
Up to 3 minutes
Pricing
Timing Price
Up to 30 seconds
Up to 60 seconds
Up to 2 minutes
Up to 3 minutes
$999
$1499
$1999
$2499
$ $
$
Additional time $300 per minute
Pricing Includes...
Creating Your Video• Scriptwriting • Storyboard • Illustrations
• Voiceover (any accent or language) • Animation (any style) • Music and SFX
Support Throughout the Process• Unlimited revisions • Creative Director • Project Manager
• Phone and Email Support • 100% Satisfaction Guarantee
And once the Video is Completed• 60 Days Video Maintenance • 2 Versions for Split Testing
Add-Ons
Priority ($349), Rush ($599) & Super Rush ($799) service (see Timeframe Chapter for details)
Video commercial ($399) 15 sec ad for YouTube, Facebook, or Instagram
Video logo ($199) To use in your videos, presentations, website banner
Video maintenance (First 2 months FREE, then $19/mo) Make unlimited graphics changes after your video is made
Why Us?
Quality • Any animation style
• Creative director & project manager
• World class scriptwriters
• USA based in LA
• Any accent or language
• Proven streamlined process
Value • Best value & highest volume studio on the web
• Unlimited revisions
• Fast turnaround times
• 2 months free video maintenance
• 2 versions of your video for split testing
Customer Service • Responsive customer service (phone or email)
• 100% satisfaction guarantee
• Work 7 days a week
• 6-month payment plan
Trust • 2,100+ videos made (as of 2016)
• 180+ video testimonials
• Trusted by BBB, Cisco, Quickbooks, Buffalo Wild Wings, Continental, Hawaiian Airlines, & more!
• We wrote the book on explainer videos
• One of the 1st explainer video companies
• Simple, fixed, transparent pricing - No quotes or proposals
FAQs Part 1: How We Compare
Questions we’ll cover... • How do you compare to offshore freelancers who charge under $1,000 for a video?
• How do you compare to higher priced companies who charge over $3,000?
• How do you compare to do-it-yourself video options?
• I live in X country, will you still be able to help me?
• I want a video like this one. Can you do it?
? ???
?
FAQs Part 1: How We Compare
How do you compare to offshore freelancers who charge under $1,000 for a video?
Offshore Freelancers Promoshin.com
Price $100 to $1500 $1000 to $2000
Quality You get what you pay for High quality guaranteed
Timeframe 3 to 12 weeks 1 to 6 weeks
Customer Service Not available 9am to 5pm daily
Communication Email with long response timesReach us instantly via phone or email
Script Writing Not offered or poor quality World class script writers
Creative Input Your job to provide all creative input and ideas
Creative Director available throughout production process
Language Barrier Yes No
Understanding Your Concept
Not fullyWe don’t start until we understand 100%
Future Availability Not likely Been in business since 2011
Offshore Freelancers Promoshin.com
Production Team Animator
Production Manager, Creative Director, Project Manager, Account Executive, Script Writer, Illustrator, Animator, & Voice Over Artist
Brand Reputation Low quality videos do more harm than good
High quality videos build your brand reputation
Video Performance Could potentially hinder growth
Quality videos perform well and increase conversions
Video Warranty Will they still even be around down the road? Probably not.
Make unlimited changes to your video after it’s made for one super low monthly fee
Time You Need To Invest
A Lot A Little
Frustrations & Delays A Lot None
Copyright Safe Video Who knows Yes
Unlimited Revisions Most likely not Yes
FAQs Part 1: How We Compare
How do you compare to offshore freelancers who charge under $1,000 for a video?
FAQs Part 1: How We Compare
How do you compare to offshore freelancers who charge under $1,000 for a video?
Offshore Freelancers Promoshin.com
Unlimited Revisions Most likely not Yes
Location India, Philippines, etc. (many use U.S. forwarding addresses and phone numbers to make it look like they’re U.S. based)
Los Angeles, California
Experience Who knows Over 2,100 videos made
Animation Styles Limited Choose from any style
Marketing Guidance No Yes
Past Client Testimonials
Maybe some written testimonials, which may or may not be real
Over 180 video testimonials
References Not availableCall or email any of our 2,100+ clients
Confidentiality Who knows Yes
Streamlined Process No Yes
FAQs Part 1: How We Compare
Offshore Freelancers Promoshin.com
Voiceover Computerized voice, low quality artists, or have to find your own talent
Professional voice artists in any accent or language
Finding & InterviewingLots of valuable time wasted searching for and interviewing freelancers
No time wasted
Illustrations & Graphics Stock clip artWe’ll create exactly what you want, with unlimited changes
Cookie Cutter Video Yes No
AccountabilityWhat if your one animator gets sick, goes on vacation, or has an Internet or power outage?
We have a big team of animators available to work on your project
Trusted By Big Companies
No chance
We’ve made videos for the Better Business Bureau, Verizon, The Glenlivet, Buffalo Wild Wings, Genentech, etc.
How do you compare to offshore freelancers who charge under $1,000 for a video?
FAQs Part 1: How We Compare
To higher priced companies who charge over $3,000?
Flat pricing vs. quotes & proposals
More streamlined process since we make a lot more videos
Typical turnaround is 4-6 weeks versus 6-12 weeks
Lower profit margins since we do higher volume
They usually don’t offer UNLIMITED revisions or a 100% satisfaction guarantee
FAQs Part 1: How We Compare
How do you compare to do-it-yourself video options?
• DIY videos take A LOT of your time that can be spent growing your business
• DIY videos look unprofessional, which hinders your brand - doing more harm than good
• DIY videos use the same graphics - so your video looks like everyone else’s and hurts your credibility
If you have a whole lot more time than money, don’t need the video to promote you brand, and just want a video just for the sake of having one...making a video yourself could be a good option for you.
FAQs Part 1: How We Compare
I live in X country, will you still be able to help me?
We work with clients all over the world, and can make videos in any language.
Since we work solely via phone and email, there’s no need to meet in person.
FAQs Part 1: How We Compare
I want a video like this one. Can you do it?
If you’ve seen it, we can make it. There’s literally no style of video we can’t do!
• 2D animation - $
• 3D animation - $$
• Stock footage - $
• Live action - $$$
Just send us examples of videos you like, and if it falls outside of our standard fixed production rates, we’ll give you a quote.
FAQs Part 2: Style & Preference
Questions we’ll cover... • Have you made any videos for businesses similar to mine?
• Can I choose the voice actor?
• Do you do live action videos? How does live action compare to animation?
• How do I know how long of a video I need?
• How do I know what animation style is best for my business?
? ???
?
FAQs Part 2: Style & Preference
Have you made any videos for businesses similar to mine?
We’ve made videos for every type of business imaginable. In the rare case that we haven’t, don’t sweat it - the only thing that’s different from video to video is the SCRIPT.
And our professional scriptwriters can write scripts for any product or service, regardless of how technical or confusing it may be.
Can I choose the voice actor?
Absolutely! We have dozens of voice actors to choose from, in any accent or language.
FAQs Part 2: Style & Preference
Do you do live action videos? How does live action compare to animation?
While our specialty is in animation, we do live action videos as well. After all, we’re located in Los Angeles - where the best talent can be found!
The reason we don’t do more of them is because when client’s find out the cost of live production compared to animation, it usually scares them away.
FAQs Part 2: Style & Preference
How does live action compare to animation?
Live Action Animation
Cost $5,000 to $150,000 $1,000 to $25,000
Timeframe 5 to 10 weeks 3 to 6 weeks
People InvolvedWriter, Director, Location Scout, Cinematographer, Actors, Lighting Crew, Hair and Makeup, Editor, Sound Recordist, Sound Designer, VFX artist
Writer, Illustrator, Animator, Voiceover actor, Project Manager
Cost Factors
Length, Number/type of locations, Number of actors, Complexity of shoot, Amount of crew required, Equipment rental, cameras, Number of shooting days, number of re-shoots, Props, Costumes, feeding cast and crew, Visual effects, Quality of cast and crew
Length, quality
Required PermitsWritten permission from locations, Consent form from everyone on screen, City filming permit, Union considerations
None
Production Process
Hire crew, write script, scout locations, audition actors, cast actors, negotiate contracts, acquire permits, schedule shooting days, rent equipment, prep for shoot at every location, rehearse, shoot, strike set, edit, color correct, sound design, sound mix, final video
Write script, sketch out storyboard, illustrate frames, record voice over, animate, add music & sound effects, render final video
FAQs Part 2: Style & Preference
How does live action compare to animation?
Live Action Animation
RevisionsCheck cast and crew availability, schedule re-shoot, re-negotiate payment, repeat entire production process
Make simple changes to video as necessary
Alternate Versions Repeat the entire production process for any alternate versions
Make small changes to graphics/voice over and produce alternate videos at highly reduced cost
TranslationsSubtitle video in another language, dub it like a 60s Japanese horror film, or make a whole new video with foreign cast
Translate and record new voiceover, translate any textual graphics, sync new voiceover with animation
Video UpdatesHope that your locations are still available, your actors are still working, haven’t dyed their hair or gained weight, repeat entire production process
Make simple voiceover/graphic changes to video as necessary
Talent Quality Bad actors will ruin your video and make your product seem cheap and laughable
Animated characters can’t be bad actors
Video Longevity Becomes outdated quickly due to changing styles, quality of production, look and feel
Holds up indefinitely, there’s a reason people still watch “Snow White”
Restrictions Your budget Your imagination
Good for Communicating Abstract or Complex Ideas
No Yes
FAQs Part 2: Style & Preference
Purpose Recommended
Ad for Social Media like YouTube, Facebook and Instagram
Quick overview with not much detail needed
Typical explainer video length with enough time for details
Best if you need to explain more detail
Up to 30 seconds
Up to 60 seconds
Up to 2 minutes
Up to 3 minutes
How do I know how long of a video I need?
FAQs Part 2: Style & Preference
How do I know what animation style is best for my business?
Preference
Audience
Script
Depends on your:
If you’re not sure, our Creative Director can help you choose a style that would work best for your business.
FAQs Part 3: Logistics
Do I own the video? Yes, once you’ve paid for the video in full, you own the video.
What if my video turns out to be longer than what I paid for?
We offer a 7 second grace period, and if your video goes past that...you’ll be bumped up to the next higher plan.
But before we even start the storyboard, you’ll know how long your video will be based on the number of words in your script.
150 words = 60 second of video time
FAQs Part 3: Logistics
Do you guarantee deadlines?
We don’t guarantee deadlines since so many things are in your control (how soon you get back to us, how many revisions you request, etc.), but we do offer Rush & Super Rush service for an added fee.
RUSH - $599 ExtraGet it in as little as 1-3 weeks
SUPER RUSH - $799 ExtraGet it in as little as 2-7 days
PRIORITY - $349 ExtraGet it in as little as 4-6 weeks
FAQs Part 3: Logistics
Can you provide all the source files for my video?
Absolutely! We can provide all source files (Photoshop files, After Effects files, voiceover, etc.) for an additional $300 fee.
Can I use the video on my website? Social media? In emails? TV?
Once you upload your video to a video hosting platform (YouTube, Vimeo, Wistia), you can use and embed your video anywhere you like.
FAQs Part 3: Logistics
How much input or work do I need to put into the process?
You can provide as much or as little input as you’d like.
But the only thing we really need from you is your approval at each step of the way, which shouldn’t take much of your time.
We’ll take care of all the creative work and input.
How will we communicate during the process?
You’ll be communicating with your Project Manager and Creative Director via phone and email - whichever works best for you.
FAQs Part 4: After Video Is Made
Questions we’ll cover... • How will you send me the final video?
• What if I want to make changes down the road?
• How much will it cost to translate my video into another language?
? ???
?
FAQs Part 4: After Video Is Made
How will you send me the final video?
We’ll send you a high definition MP4 file which you can upload to any video hosting platform (YouTube, Vimeo, Wistia).
FAQs Part 4: After Video Is Made
What if I want to make changes down the road?
We offer a video maintenance plan for $19/mo. that allows you to make unlimited revisions
You can come back to us any time you need a change, and we’ll give you a quote
You can buy the source files of your project for $300 if you want to make your own changes
You have 3 options:
1
2
3
FAQs Part 4: After Video Is Made
How much will it cost to translate my video into another language?
This includes:
• Translating your script
• Recording a new voiceover
• Editing the illustrations
• Re-syncing the animation with new voiceover
It depends on the language and length of video, but it will typically range from $400 to $900.
Discounts
30% off
10% off
40% off We’ll add a “Created by Promoshin.com” watermark in the lower right of your video (only available for B2B businesses)
$100 off We’ll add “Created by Promoshin.com” at the end of your video
$100 off Your script is ready as-is and you don’t need our writers to review it or provide feedback
$100 off You will provide your own voiceover
20% off
30% off
25% off
Non-profit organization
Payment in full up front
2 videos made at once
3 to 5 videos made at once
6+ videos made at once
Promoshin watermark
Script
Voiceover
Ending Credit
Getting Started on Your Video
Things we need...
Payment Questionnaire Video Style Voice Actor Logo
$ $
$
Either:
1. 50% deposit
2. Full payment for 10% discount
3. Or, 1st of 6 monthly payments (15% added fee)
Complete our questionnaire so we can get to know you
Send a link of your favorite video
Promoshin.com/voiceovers High definition on transparent background
Next Steps To Expect
Once you send everything in...
You’ll get an email from our Creative Director
You can schedule a call with him if you like
Then expect to receive the 1st draft of your script in 1 to 3 days
Thank You
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