welcome to a new reality: hr in an age of digital disruption

W E L C O M E T O A N E W R E A L I T Y S O C I A L M E D I A & H R # H R S M D H R S O C I A L M E D I A D AY 2 0 1 4

Ik ben Sofie aka

Lamazone

✓ Gents soc ia l med ia agency, °2009 !✓ Soc ia le med ia s t ra teg ie & implementa t ie : marke t ing , coach ing & communica t ie !✓ Dee l van het Heaven Can Wa i t agency ecosys teem. We de len een pass ie voor a l l th ings d ig i ta l !

Ta l k i n g H e a d s

R e f e r e n t i e s

W E L E V E N I N E E N W E R E L D I N C O N S TA N T E V E R A N D E R I N G

Organisatie

Maatschappij

POlitiek/economie

technologie

individu

verantwoord

duurzaamheid globaal

lokaal big & smal l data

Cloud computing social

mobile

transparantie

samenwerken burgerinitiatief

social capital flexibiliteit

geconnecteerd zingeving

authenticiteit

V E R A N D E R I N G O N D E R I M P U L S VA N D I G I TA L E T E C H N O L O G I E

d i g i ta a l v e r a n d e r t d e c o n s u m e n t

d i g i ta a l v o r m t d e K I N D E R E N VA N VA N D A A G…

e n d u s D e w e r k n e m e r s va n m o r g e n

Wat i s w e r k ?

Peter Hinssen - The new normal

’ W o r k ’ = T h a t b r i e f p e r i o d d u r i n g t h e d a y

w h e r e I h a v e t o u s e o l d t e c h n o l o g y

V E R A N D E R I N G O N D E R I M P U L S VA N S O C I A L E M E D I A

De essentie van sociale mediabroadcasten netwerkdenken

V E R A N D E R I N G M E T I M P A C T O P H R

“ 2 9 % v a n H R d e p a r t e m e n t e n g e b r u i k e n s o c i a l e m e d i a ”

- A l t i m e t e r -

“ 8 9 % v a n o r g a n i s a t i e s g e b r u i k e n s o c i a l m e d i a o m t e r e c r u t e r e n ”

- E x a c t Ta r g e t -

i n t e r n at i o n a a l :

“ 6 1 % v a n a l l e w e r k n e m e r s z i j n a a n w e z i g o p s o c i a l e m e d i a ”

- S D W o r x -

“ 3 4 % v a n o r g a n i s a t i e s g e b r u i k e n s o c i a l m e d i a o m t e r e c r u t e r e n ”

- A c e r t a -

n at i o n a a l

E n k e l e c i j f e r s

D E O P L O S S I N G V O O R D I S R U P T I E ?

“C H A N G E O R D I E”

“D I E”

C H A N G E

C H A N G E T H E R U L E S

H O E V E R A N D E R E N ?

A N D E R S W E R K E N…

!! !!!! !! !! !! !!!!Corp Com

Int Com

HR IT …

Social Media

Aan- koop

Admin- istratie

Ext Com

Social startpunt

A N D E R S ( S A M E N ) W E R K E N

Social Media

!! !!!! !! !! !! !!!!Corp Com

Int Com

HR IT …Aan- koop

Admin- istratie

Ext Com

Social media kernteam

Social business & social government!! !!!! !! !! !! !!!!

Social Media

Corp Com

Int Com

HR IT …Aan- koop

Admin- istratie

Ext Com

hiërarchie v s collaboratie

conversatie, collaboratie & co-creatieI N T E R N E X T E RI N &

INTERNAL & EXTERNAL COLLABORATION BENEFITS YOUR BUSINESS

RESEARCH AND DEVELOPMENT

INNOVATIVE INSIGHTS (NEW TRENDS) DISCOVER SUGGESTIONS OF CLIENTS/PROSPECTS

REALTIME INNOVATION AND FEEDBACK (=CROWDSOURCED RESEARCH AND DEVELOPMENT)

MARKETING & COMMUNICATIONSMARKETING INSIGHTS DIRECT RESPONSE CAMPAIGN TRACKING EVENT MANAGEMENT THROUGH EVENT-EXPERIENCE AND FOLLOW UP (LEADS)

CUSTOMER CARE

IMMEDIATE MONITORING AND DETECTION FOLLOW UP FASTER

MAINTAIN AMBASSADORS REWARDS LOYAL CUSTOMERS

SALESSALES INSIGHTS CATCHING THE LEADPROACTIVE LEAD GENERATION THROUGH REFERRALS AND TESTIMONIALS

HAVE IMPACT ON COMPANY DECISIONS

HELP BUILD COMPANY CULTURE

GET TO KNOW YOUR COLLEAGUES

INTERNAL & EXTERNAL COLLABORATION BENEFITS YOUR EMPLOYEES

WORK MORE EFFICIENTLY

INCREASE YOUR EXPERTISE

CONTINUOUS LEARNING FROM COLLEAGUES IMPROVE YOUR PM SKILLS

WORK AGILE AND REMOTELY

BRAINSTORM WITH BROADER AUDIENCE

BOOST YOUR CAREER

SHOW OFF OWN WORK

SHARE YOUR TEAM’S SUCCESSES

GAIN NEW INSIGHTS VIA FEEDBACK

CROWD SOURCE R&D

121314

D I T D O E J E T O C H A L ?

recrutering & selectie

Focus op werknemers en employer va lue p ropos i t ion

Employer branding

Dee l kenn i s ! Zoek je ambassadeurs !

intern e communicatie

http://www.hrmagazine.be/sites/default/files/uploads/de_gele_draad_hr_magazine_def_versie.pdf

Ze doen het nu toch a l…

e n l a at h e n o o k p r at e n

C H A N G E T H E R U L E S

T H E N E W R E A L I T Y ?

M E E R W E T E N ?

N A J A A R 2 0 1 4 “ S O C I A L M E D I A & H R ”

W H I T E PA P E R D O O R H U B & TA L K I N G H E A D S

twitter.com/lamazonesofie@talkingheads.be

+32 478 208 411www.talkingheads.belinkedin.com/in/sofieverhalle facebook.com/lamazone

feel free to connect

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✓ T W I T T E R V O O R S N E L L E S O C I A L M E D I A AC T U A E N F E I T E N

✓ S L I D E S H A R E O M S L I M M E R A A N D E S L A G T E G A A N M E T S O C I A L

✓ FAC E B O O K O M D E M E N S E N ÀC H T E R H E T B E D R I J F T E Z I E N

✓ L I N K E D I N O M P R O F E S S I O N E E L T E C O N N E C T E N

✓ S C H R I J F J E I N O P O N Z E N I E U W S B R I E F

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welcome to a new reality: hr in an age of digital disruption

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