websites that win hearts: designing for emotional engagement

A Beaconfire Webinar | November 20th, 2014 Eve Simon, Creative Director

A Beaconfire Webinar | Websites That Win Hearts, For Good

Digital strategies, campaigns & web sites for social good

RyderJennifer, Data Analyst and Production Lead

OJAmy, UX Designer

Bella & TrevorAndrew, Director of Business Development

Max & ZoeEve, Creative Director

Digital Engagement

Ecosystem

Display

Mobile

Social Media

Content

Paid Search

Digital Engagement

Ecosystem

Display

Mobile

Social Media

Content

Paid Search

“ If you don't know where you're going, any road will get you there.- The Cheshire Cat

KodiKristin, Talent Director

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.

- Abraham Lincoln

Remember those pain points?

Lets turn them into goals

Giving time has a different satisfaction. The connections, networking and seeing people you are more familiar with. You see what the organization is doing.”

Christopher is 32 years old and lives in San Diego. He enjoys being outdoors – surfing, hiking, biking, camping, you name it. Christopher wants to make his community the very best it can be – this is his home and one day, he hopes to raise his family here. He volunteers frequently around his community. He likes knowing his time and efforts are directly impacting the area where he lives and the people he regularly comes into contact.

Occasionally Christopher makes a donation to an organization. Typically it’s a small amount of money to charities prompted when friends and family ask. He likes to check out the charity before giving a donation, just to make sure they’ll use his money wisely.

“Tech WatchChristopher loves gadgets and technology. He has had a tablet and smart phone for years. He often uses the tablet or checks email on his phone while watching TV. Christopher checks sports and news online. He uses Twitter for news, to connect with friends and set-up weekend activities. He also uses the web to research purchases like outdoor gear and electronics.

What Drives His Engagement >• Organization is trusted

• Has events and gatherings where I can donate in person

• Is an organization I would feel proud to talk about with others

• Makes me feel I made a smart decision to donate

• Helps me feel part of a broader community

Involved Do-Gooder

Prospect

Giving time has a different satisfaction. The connections, networking and seeing people you are more familiar with. You see what the organization is doing.”

Christopher is 32 years old and lives in San Diego. He enjoys being outdoors – surfing, hiking, biking, camping, you name it. Christopher wants to make his community the very best it can be – this is his home and one day, he hopes to raise his family here. He volunteers frequently around his community. He likes knowing his time and efforts are directly impacting the area where he lives and the people he regularly comes into contact.

Occasionally Christopher makes a donation to an organization. Typically it’s a small amount of money to charities prompted when friends and family ask. He likes to check out the charity before giving a donation, just to make sure they’ll use his money wisely.

“Tech WatchChristopher loves gadgets and technology. He has had a tablet and smart phone for years. He often uses the tablet or checks email on his phone while watching TV. Christopher checks sports and news online. He uses Twitter for news, to connect with friends and set-up weekend activities. He also uses the web to research purchases like outdoor gear and electronics.

What Drives His Engagement >• Organization is trusted

• Has events and gatherings where I can donate in person

• Is an organization I would feel proud to talk about with others

• Makes me feel I made a smart decision to donate

• Helps me feel part of a broader community

Involved Do-Gooder

Prospect

Sample Content Inventory

Downloadable Content Inventory Spreadsheet:http://maadmob.com.au/resources/content_inventory

AllegraTim, Front end developer

“No, Watson, this was not done by accident, but by design.

- Sherlock Holmes

“Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful.

- Shaker Philosophy

GeorgeLynn, CEO

https://color.adobe.com/create/image/

A Beaconfire Webinar | Websites That Win Hearts, For Goodhttp://www.checkmycolours.com/

Working with imagesThe French General (aka “Frenchie”) Cara, Director of Services Delivery

Scale, don’t distort

Square

Horizontal(Landscape)

Vertical(Portrait)

Aspect ratio is your friend

A Beaconfire Webinar | Websites That Win Hearts, For Good https://www.myfonts.com/WhatTheFont/

A Beaconfire Webinar | Websites That Win Hearts, For Goodhttp://thenounproject.com/

Lucky (and Rocky)Darren, Data Analyst

“The most valuable commodity I know of is information.

- Gordon Gekko

Basic Google Analytics Dashboard

Google Analytics Academy:https://analyticsacademy.withgoogle.com/explorer

Analytics Exchange for Non profits:http://www.webanalyticsdemystified.com/ae/ae-business.asp

http://www.crazyegg.com/

A Beaconfire Webinar | Websites That Win Hearts, For Good https://www.surveymonkey.com/

A Beaconfire Webinar | Websites That Win Hearts, For GoodA Beaconfire Webinar | Websites That Win Hearts, For Good

A Beaconfire Webinar | Websites That Win Hearts, For GoodBest Friends National Conference | Websites That Win Hearts, For Good

websites that win hearts: designing for emotional engagement

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