websites for leaders: inspiring action to grow your community

Websites for Leaderswith Eric Huber of Blue Zoo Creative

Eric Huber Co-Owner / Chief Creative Officer

Online Branding

@eric_huber | @bluezoocreative | Fayetteville, AR

www.erichuber.com | www.bluezoocreative.com

profiles.wordpress.org/ehuber66

Collin Condray Co-Owner / Director of Technology

Teresa StaffordNon-Profit Consultant

WARNING!All information may already be out of date.

1. Get People to Your Website

2. Set Up Your Site to Engage and Inform

3. Make it Easy for People to Connect and Contribute

THREE THINGS

Put time and planning into your website as you would a member of your organization.

WHERE TO START?

(or any CMS you can control the data)

STRATEGY• Homebase:

Your Website

• Outposts: Platforms for engagement like Facebook

• Passports: Places for presence only

source Chris Brogan

OUTPOSTS & PASSPORTS

Besides showcasing your organization and any services in a responsive design, you must focus on: • Original Content (text, images, and video)

• USP • Call to Action • Multiple Contact Options and ways to help

CORE

CoreEngagementOfferingsOfflineMeasuring

HOMEBASEYour Their Story

HOMEBASEMission. Content. Call to Action.

REMEMBER: YOU are NOT the Hero.

Your visitor is.

HOMEBASE

1. Image 2. Headline 3. Sub-Head 4. Simple Nav 5. Content that

solves a problem foryour ‘hero’

6. Call to Action

Blog Posts and Page Content

80/20 Rule

Apply for a Grant

HOME ABOUT SERVICES BLOG CONTACT

I want to help.

Being a part of something brings us happiness

beyond immediate gratification.

HOMEBASE

“Welcome to Our Site”We. We. We. We. We. We.

Avoid Pictures “Because I like it.”

ENGAGE

1. Keep on your site as long as possible

2. Make it interesting to come back and see more

3. Collect Information 4. Ask for the ‘sale.’

ENGAGE: Click Here

ENGAGE: Capture Info

ENGAGE: Community

ENGAGE: Gamify

ASK: Landing Pages

ASK: Landing Pages

Connect and ‘Ask’

Connect and ‘Ask’

Top “Homebase” Actions“You don’t have to be perfect.

Just start where you are.”

• Image that captures attention • Headline that solves a problem • Sub-head that suggests how or is a call-to-action • Simple navigation - DON’T MAKE ME THINK! • Content that your ‘hero’ solve a problem • Call-to-action throughout AND make it stand out • Testimonials (as many as you have)

Top “Engaging” Actions• Lead visitors to specific actions

(“Click Here”) • Make sure to capture information in eMail

program or other Relationship Manager program

• Create a social community on your site(don’t send them to someone else’s system)

• Gamify your site and encourage engagement

Top “Asking” Actions

• Landing pages for documents • “Join” our newsletter for updates, events,

activities, and stories • Find ways to invite people to join the

community in the smallest ways and make it a BIG deal - and mean it.

• Create “Societies” based around key figures in the community

THANKS!www.slideshare.net/erichuberusa

QUESTIONS?Let’s go look at YOUR Website

RESOURCES

Speed Options for WordPress • Speed Testing: https://developers.google.com/speed/pagespeed/insights • W3 Total Cache: https://wordpress.org/plugins/w3-total-cache/ • Speed Booster Pack: https://wordpress.org/plugins/speed-booster-pack/ • A3 Lazy Load: https://wordpress.org/plugins/a3-lazy-load/ • Speed Up WP: http://www.sparringmind.com/speed-up-wordpress/

Advertising, Headlines, Hero’s Journey and Blue Zoo Creative • Ogilvy on Advertising by David Ogilvy • Headlines: http://www.forbes.com/sites/jaysondemers/2013/09/05/

the-online-marketers-guide-to-writing-high-converting-headlines/ • Hero’s Journey Video: https://www.youtube.com/watch?v=Hhk4N9A0oCA • Blue Zoo Creative Blog! http://www.bluezoocreative.com/blog • Gamification: http://www.yukaichou.com/gamification-examples/top-10-

gamification-examples-human-race/ • Game Changers: http://www.bethkanter.org/games4change2014/ • Jane McGonigal: Gaming can make a better world:

https://youtu.be/dE1DuBesGYM • Storytelling: Georgetown CSIC: http://csic.georgetown.edu • Landing Pages:

http://unbounce.com/landing-page-examples/non-profit-landing-page-examples/

ADDITIONAL RESOURCESSocial Media, Copywriting and Blogging• Jab, Jab, Jab, Right Hook by Gary Vaynerchuk • Don’t Make Me Think by Steve Krug • Fascinate by Sally Hogshead • Mari Smith on Social Media: http://www.marismith.com/ • Blogging: http://www.copyblogger.com • Content Writing: http://www.forbes.com/sites/jaysondemers/

2014/04/16/50-content-marketing-ideas-for-your-website-or-blog/ • Long Tail Keywords:

http://www.audiencebloom.com/2013/10/ find-lsi-long-tail-keywords-youve-identified-primary-keywords/

• 6 Most Creative Uses of Vine in Marketing: http://www.fastcompany.com/3019652/dialed/6-of-the-most-creative-clever-uses-of-vine-in-marketing