website conversion architecture | slide 1 © 2009 mequoda group, llc 12 skills for making money...

Website Conversion Architecture www.Mequoda.com | slide 1 © 2009 Mequoda Group, LLC

12 Skills for Making Money Online

The Mequoda Method

Don NicholasManaging Partner, Mequoda Group, LLC

Chief Architect, Mequoda Wordpress Systems

Editor-in-Chief, Mequoda Daily Network

Website Conversion Architecture www.Mequoda.com | slide 2 © 2009 Mequoda Group, LLC

Mequoda Method Case Studies

Website Conversion Architecture www.Mequoda.com | slide 3 © 2009 Mequoda Group, LLC

12 Skills for Making Money Online

Online Market Analysis

Search Engine Optimization

Website Conversion Architecture

Online Content Management

PR & Link Building

Email Newsletter Marketing

Landing Page Optimization

Digital Product Development

Social Media Marketing

Structuring Online Jobs

Key Metric Analysis

Business Plan Development

Website Conversion Architecture www.Mequoda.com | slide 4 © 2009 Mequoda Group, LLC

Converting Visitors into Email Subscribers

Mequoda Method Skills

Website Architectureand Design

Website Conversion Architecture www.Mequoda.com | slide 5 © 2009 Mequoda Group, LLC

The Yellow Brick Road

OFIEs, OFINs and Floaters OH MY!

Website Conversion Architecture www.Mequoda.com | slide 6 © 2009 Mequoda Group, LLC

Attraction Conversion Architecture

Website Conversion Architecture www.Mequoda.com | slide 7 © 2009 Mequoda Group, LLC

Mequoda System Economics

Email Circulation 92,855

Revenue per Subscriber $12

Total System Revenue $1,126,564

Website Conversion Architecture www.Mequoda.com | slide 8 © 2009 Mequoda Group, LLC

Conversion Rate Impact on Email Circulation

Website Conversion Architecture www.Mequoda.com | slide 9 © 2009 Mequoda Group, LLC

Basic Webpage Archetypes

Website Conversion Architecture www.Mequoda.com | slide 10 © 2009 Mequoda Group, LLC

Attraction Conversion Architecture

Website Conversion Architecture www.Mequoda.com | slide 11 © 2009 Mequoda Group, LLC

Organic Conversion Architecture

Website Conversion Architecture www.Mequoda.com | slide 12 © 2009 Mequoda Group, LLC

Home Landing Page

Website Conversion Architecture www.Mequoda.com | slide 13 © 2009 Mequoda Group, LLC

Glossary Index Landing Page

Website Conversion Architecture www.Mequoda.com | slide 14 © 2009 Mequoda Group, LLC

Keyword Index Landing Page

Website Conversion Architecture www.Mequoda.com | slide 15 © 2009 Mequoda Group, LLC

Author Index Landing Page

Website Conversion Architecture www.Mequoda.com | slide 16 © 2009 Mequoda Group, LLC

Tag Landing Page

Website Conversion Architecture www.Mequoda.com | slide 17 © 2009 Mequoda Group, LLC

Topic Landing Page

Website Conversion Architecture www.Mequoda.com | slide 18 © 2009 Mequoda Group, LLC

Author Landing Page

Website Conversion Architecture www.Mequoda.com | slide 19 © 2009 Mequoda Group, LLC

Marketplace Landing Page

Website Conversion Architecture www.Mequoda.com | slide 20 © 2009 Mequoda Group, LLC

Rapid Conversion Landing Page

Website Conversion Architecture www.Mequoda.com | slide 21 © 2009 Mequoda Group, LLC

Article Landing Page

Website Conversion Architecture www.Mequoda.com | slide 22 © 2009 Mequoda Group, LLC

Download Up Sell Page

Website Conversion Architecture www.Mequoda.com | slide 23 © 2009 Mequoda Group, LLC

Template Inventory Checklist

Website Conversion Architecture www.Mequoda.com | slide 24 © 2009 Mequoda Group, LLC

Mequoda Wordpress Plugins and Applications

Plugins• Mequoda Auto Tagger• Mequoda Conference Registration• Mequoda Email Contact• Mequoda Order Flow• Mequoda Previous Next Post Link• Mequoda Registration• Mequoda Source Tracking• Mequoda Transaction Tracker• Mequoda WhatCounts Collector

Applications• Google Custom Search• Google Analytics• Google Adwords• Google Optimizer• What Counts EMS• Delivery Monitor• PayPal CC Processing•Excel Reporting

Website Conversion Architecture www.Mequoda.com | slide 25 © 2009 Mequoda Group, LLC

Mequoda Daily User Task Flow Map

Show the A and B

Website Conversion Architecture www.Mequoda.com | slide 26 © 2009 Mequoda Group, LLC

Mequoda Daily User Task Flow Map – Page 2

Show the A and B

Website Conversion Architecture www.Mequoda.com | slide 27 © 2009 Mequoda Group, LLC

Mequoda Daily User Task Flow Map – Page 3

Show the A and B

Website Conversion Architecture www.Mequoda.com | slide 28 © 2009 Mequoda Group, LLC

Attraction Conversion Architecture

Website Conversion Architecture www.Mequoda.com | slide 29 © 2009 Mequoda Group, LLC

Thank You

Don Nicholas, Managing PartnerMequoda Group, LLC

Don@Mequoda.com(508) 358-9689

530 Wood StreetBristol, RI 02809http://www.Mequoda.com