webmaster guidelines from all major search engines

Oct 7th, 2008

Webmaster Guidelines & SPAMNathan Buggia, Live Search Webmaster Center

Live Search Events Confidential (Restricted) - Use pursuant to Company instructions

What is SPAM?

Live Search Events Confidential (Restricted) - Use pursuant to Company instructions

What is not SPAM? (aka Porn and Junk)

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Live Search Events Confidential (Restricted) - Use pursuant to Company instructions

A Few Guidelines

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Common Definition of Spam

On page schemes Keyword stuffingFake/ stolen contentHidden textHidden linksCloaking

Linking schemes Paid LinksLink exchangesDoorway pagesDeceptive redirects

Live Search Events Confidential (Restricted) - Use pursuant to Company instructions

So you think you’ve got a penalty?

1. Check if you’ve been penalized• Live Search: http://webmaster.live.com • Google: http://google.com/webmasters ** maybe **

2. Review the webmaster guidelines• Google, Live Search, Yahoo

3. Identify the issue

4. Fix it!

5. Request re-evaluation• Google: http://google.com/webmasters • Live Search: http://webmaster.live.com• Yahoo: Sean?

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Live Search Events Confidential (Restricted) - Use pursuant to Company instructions

Live Search

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Live Search Events Confidential (Restricted) - Use pursuant to Company instructions

http://webmaster.live.com

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webmaster.live.com

Live Search Events Confidential (Restricted) - Use pursuant to Company instructions

Cloaking

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Live Search Events Confidential (Restricted) - Use pursuant to Company instructions

Cloaking

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