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TRANSCRIPT
Google Webmaster Guidelines
Webinar prepared by:
Community Manager
Victoria Blute
Dan Jaffe, Attorney & LawLytics CEO
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● J.D. - 1998● Admitted in WA & AZ● 10 years in private law practice● Built practices in Seattle & Phoenix● 100+ jury trials to verdict● 7 years in legal technology
About This Webinar
● Why Google has guidelines● Basic Guidelines● Specific Guidelines
○ Content○ Links & Keywords○ Other
What I’ll cover:
Why Google Has Guidelines
● Early Google● Blackhat SEO● Today’s Google
Google’s Basic Guidelines
Four Main Points:
● Make pages primarily for users, not for search engines.
Google’s Basic Guidelines
Four Main Points:
● Don't deceive your users.
Google’s Basic Guidelines
Four Main Points:
● Make your website stand out from others in your field.
Google’s Basic Guidelines
Four Main Points:
● Avoid tricks intended to improve search engine rankings.
Google’s Specifics
Content:
● Automatically generated content
● Scraped content● Duplicate content● Thin content
Links & Keywords
● Link schemes● Hidden text and links● Keyword stuffing● Sneaky redirects
Google’s Guidelines: Others
● Cloaking● Participating in affiliate
programs without adding sufficient value
● Creating pages with malicious behavior
Google’s Guidelines
● Monitor your site for hacking
● Make sure your website is backed up.
● Prevent and remove user generated spam on your site.
