webinar series breakthrough 2020

BREAKTHROUGH 2020

PART 2 of 4

Webinar Series

WE HAVE DELIVEREDGREAT RESULTS FOR

Over $2BN+ digital media spend via Basis

750+ Centrons in 44 offices

Innovators in ad technology

2,000+ Agencies

6,000+ Brands

200,000+ CampaignsCommitment to education

PART 1: June 17th // Focus & Strategy

PART 2: June 24TH // Creating Experiences

PART 3: July 1ST // Transforming Travel

PART 4: July 8TH // Reinvention Through Expansion

BREAKTHROUGH 2020

Mary Ellen DuganChief Marketing Officer

WP Engine

OUR EXPERT

The New Breakthrough Moment for DigitalMary Ellen Dugan, CMO at WP Engine

@Maryedugan

Mary Ellen DuganCMO at WP Engine

900EMPLOYEES

1.1M+WEBSITES

130,000CUSTOMERS

WHO IS WP ENGINE?

150COUNTRIES

5000+AGENCY PARTNERS

We are witnessing an

unprecedented evolution

of digital.

The digital experience is the

human experience.

The website is

now the front door

for every business.

The new checkout line. 20X

INCREASE IN TRAFFIC

AND ORDERS

The new college tour.

USING THE POWER OF DIGITAL TO BRING

ADMITTED STUDENTS WEEKEND ONLINE

REACHING 50%

MORE PROSPECTIVE

STUDENTS

The new award show.

IN TWO MONTHS, THE WEBBY AWARDS

TOOK THEIR SHOW VIRTUAL WITH

11.3M Pageviews

APPS

Facebook +1.1%348M

340M

Netflix +0.3%120M

118M

YouTube -4.5%32M

29M

YouTube.com +15.3%

200M

160M

Netflix.com +16.0%

26M

16M

Avg. Daily

Traffic

WEBSITES

Facebook.com +27.0%

170M

120MJan 15 March 24

Feb. 29

First U.S. Covid-19

Death

Websites are more important than ever.

Consumer spending is changing.

Note: Year-over-year change through April 29. Source: Earnest Research

April 15April 1March 15March 1

Total online

sales

Total in-store

sales

Total consumer

spending

-40

-20

0

+20

+40

eCommerce preference will be the lasting legacy of pandemic.

Source: Internal Chase Data, JPMAM. May 11, 2020.

7 Mar 17 Mar 27 Mar 6 Apr 16 Apr 26 Apr 6 May 16 May7 Mar 17 Mar 27 Mar 6 Apr 16 Apr 26 Apr 6 May 16 May

E-Commerce

National credit and debit card spending trends

All spending categories

Spending change vs 2019, 7 day smoothing

Card PresentCard Present

30%

20%

10%

0%

-10%

-20%

-30%

-40%

-50%

-60%

80%

60%

40%

20%

0%

-20%

-40%

-60%

-80%

National credit and debit card spending trends

Retail Only

Spending change vs 2019, 7 day smoothing

E-Commerce

2020

A new breakthrough moment for digital.

How We’ve Adapted

Continued Advertising/Paid Media Investment

Total Clicks Total Spend CPC

Total Clicks/CPC

14PRODUCT RELEASES

SINCE JANUARY

$24K + $90K = $114K donated

The digital experience is the

human experience.

THANK YOU!

Mary Ellen Dugan, CMO at WP Engine

@Maryedugan

Type in your questions for our Q&A

Thank You!

PART 1: June 17th // Focus & Strategy

PART 2: June 24TH // Creating Experiences

PART 3: July 1ST // Transforming Travel

PART 4: July 8TH // Reinvention Through Expansion

BREAKTHROUGH 2020