webinar : relevant ux research methodologies

Relevant UX Research Methodologies

Sanmitra Chitte (Patke)

• User Research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.

What is UX research ?

Illustration by Maurice Sendak for The Big Green Book by Robert Graves

So many Research methodologies available, which one do I pick ?

Ethnographic Field Studies

Participatory Design

Focus Groups Interviews Eye-tracking

Usability Benchmarking

Moderated Remote UsabilityStudies

Unmoderated Remote

PanelStudies

Concept testing

Diary/Camera Studies

Desirability Studies A/B Testing

True-Intent Studies

Intercept Surveys ZMET

Ethnographic field Studies

Going Native !

Participatory Design

Participatory design workshop = Frequent interaction with users

Example & Relevance

Focus Groups

Example & Relevance

Interviews

Example & Relevance

Eye Tracking

Example and Relevance

Usability Benchmarking

Moderated remote Usability studies

Unmoderated Remote Panel Testing

Concept testing

Diary / Camera Studies

Desirability Studies

A/B Testing

True Intent Studies

ZMET – Zaltman’s Metaphor Elicitation Technique

Thank you !