webinar: how to increase conversion and boost sales on your shopify store this holiday season

H OW TO I N C R E AS E CO N V E R S I O N A N D B O O ST SA L E S O N YO U R S H O P I F Y STO R E T H I S H O L I DAY S E AS O N

W E B I N A R O C T O B E R 9 T H

3.00 – 3.05 PM SHOPIFY INTRODUCTION BY SHOPIFY’S ECOMMERCE GURU, KELLAN HANNAH !3.05– 3.20 PM NOSTO – HOW TO INCREASE CONVERSION AND BOOST REVENUES WITH PERSONALISED RECOMMENDATIONS SPEAKER: ISAAC MOSHE, MARKETING DIRECTOR FOR NOSTO !3.20 – 3.35 PM ROBIN – HOW YOUR CUSTOMER SERVICE IMPACTS CONVERSIONS ACROSS YOUR ENTIRE WEB STORE SPEAKER: MICHIEL GAASTERLAND,MARKETING DIRECTOR FOR ROBIN !3.35 – 3.50 PM WEMAKEWEBSITES – THE COMMON REASONS PEOPLE DON’T BUY FROM YOUR STORE – AND HOW TO FIX THEM SPEAKER: ALEX O’BYRNE, THE DIRECTOR AND CO-FOUNDER OF WEMAKEWEBSITES !3.50 PM - Q&A !!!

AGENDA

Isaac Moshe, UK Managing Director !

Screen Pages Client Event Thursday, 25th September 2014

How to increase conversion and boost revenues on your Shopify store

with personalized recommendations

Isaac Moshe, Marketing Director, Nosto Solutions

+

Webinar: Thursday 9th October 2014

Nosto enables online retailers to deliver customers a personalised shopping experience… !

About Us

Nosto enables online retailers to deliver customers a personalised shopping experience… !

…increasing conversion, AOV and customer retention.

About Us

+1.8 billion personalized recommendations generated

AN INTERNATIONAL LEADER1700+ etailers in over 50 countries

Personalizing the customer journey

Cart Page

Home Page

Category Page

Product Page

Search Page

Pinky Board 404

Error Page E-mail

SurfboardsCart Page

Search Page

Home Page

YES? NO?3 seconds

Average time before an internet user decides if he stays or leaves a website

Customer Acquisition

90%

100%60%30%

Total visitors

Visiting Shopping Area

Place items in cart

But… after all that hard work and money

2.8% Make a purchase

100%60%30%

Total visitors

Visiting Shopping Area

Place items in cart

But… after all that hard work and money

1% On mobile

Make a purchase2.8%

Time spent on the site increased

by 66%

Time spent on the site increased

by 66% !

Number of products viewed increased

by 126%

Conversion Rate increased by 77%!

research website awareness

product search

product awareness

decision payment reception

Pinky Board

satisfaction

are buying from the 1st contact

<15%Buying cycles are getting longer

Average CTR 7.4%

Category Page

Surfboards

Product Page

Pinky Board

13% Greater

Conversion

Cart Page

Cart Page

Personalizing the customer journey

Pinky Board 404

SurfboardsCart Page

Search Page

Cart Page

Home Page

Category Page

Product Page

Search Page

Error Page E-mail

www.nosto.com/shopify

!

isaac@nosto.com

Thank you and have a great Q4!

The common reason people don’t buy from you…

…and how to fix them

Alex O’Byrne @alwaysmaking

#1 UK Shopify experts

We make e-commerce better

WorldPay Global Online Shopper Report

Why do people not buy?

14. Payment was declined

Add your phone number

13. Price presented in foreign currency

Add multi-currency selector

Warn of final payment currency

12. Website time out

Improve loading speeds •  Reduce image sizes before uploading

•  Product photo around 40kb

•  Homepage banner around 100kb

•  Save for web as JPEG

11. Delivery options unsuitable

Offer more shipping options

10. Concerns about payment security

Add trust logos

Add social proof

More social proof

9. Excessive payment security checks

Customise the checkout

8. Process was taking too long

Make use of best practice

7. Website crashed

6. Website navigation is too complicated

Simplify category navigation

Move information to footer

Add auto-suggest

Does your website work on mobile?

5. Decided against buying

Cart recovery emails

Ask for an email

4. Overall price too expensive

Send offers

3. Found a better price elsewhere

Differentiate yourself

2. 'I was just browsing'

Is it obvious what you sell?

Let customers filter your products

Recommend products

What is the #1 reason people choose not to buy?

1. Unexpected costs

Show any costs up front

Ask people why they didn’t buy

You can view prospects in Shopify

First impressions – test them

fivesecondtest.com and usertesting.com

wemakewebsites.com/reasons

Email me if you want help�

alex@wemakewebsites.com

@alwaysmaking

wemakewebsites.com/reasons

wemakewebsites.com/tryshopify

Q & A !

!

!

marketing@nosto.com