webinar - facebook commerce: 3 ways to sell more with social

Facebook Commerce:3 Ways to Sell More with Social

10/19/2011

Agenda

1. The Consumer’s Network of Choice

2. New F8 Facebook Features

3. Impact on E-commerce

4. Facebook Commerce Winners

5. 3 Tips to Sell More with Facebook

6. Q&A

#FBCommerce

Follow on Twitter: #FBCommerce

Today’s Speakers: @NadimAHossain @blakeandwhite

About PowerReviews

@NadimAHossain #FBCommerce

Facebook: The Consumers’ Network of Choice

#FBCommerce

800M

Sep, 2011

750M

@NadimAHossain

And Sharing is Growing Even Faster Than Users

Source: Facebook announcement livestream, July 6, 2011

#FBCommerce

800M

@NadimAHossain

Zuckerberg’s Law: Sharing Will Double Every Year

“Next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before. ”

- Mark Zuckerberg

4 billion pieces of content shared daily

#FBCommerce@NadimAHossain

New Facebook Features Encourage Sharing

1. Original Friends

2. Photos

3. Newsfeed

4. Facebook Apps

5. Like Comments

6. Like Button

7. Groups

8. Messages

9. New F8 Features

1 23

45

67

8

Source: Facebook announcement live stream, July 6, 2011

9

#FBCommerce@NadimAHossain

New F8 Facebook Features have big implications for E-commerce

#FBCommerce@NadimAHossain

Facebook Timeline helps users consume content more quickly and easily

#FBCommerce@NadimAHossain

Facebook Ticker provides real-time updates from friends’ actions across the web

#FBCommerce@NadimAHossain

Facebook Gestures utilize the Open Graph to capture actions beyond the Like

#FBCommerce@NadimAHossain

What does this mean for E-commerce?

#FBCommerce

Traffic x Conversion x Average Order Value=

Sales

@NadimAHossain

Facebook Drives Meaningful Referral Traffic

@NadimAHossain #FBCommerce

Source: Compete Data 2010

Facebook Accounts for More Than 15% of Referral Traffic to Etsy and Forever 21

#FBCommerce@NadimAHossain

Amazon.com Received 7.7% of Traffic from Facebook

Source: comScore and J.P. Morgan (January 2011).

Facebook referral traffic to Amazon rose 328% year over year.

#FBCommerce@NadimAHossain

Facebook Friend Recommendations Drive Sales

Consumers are 68% more likely to buy a product recommended by a Facebook friend.

#FBCommerce@NadimAHossain

The Web is Shifting Towards Discovery

#FBCommerce

TH

EN

NO

W

@NadimAHossain

The Like Button was the first step in introducing Facebook in the pre-purchase process

#FBCommerce@NadimAHossain

Source Image: Altimeter Group

With more content to share, FB will play a bigger role in driving awareness early in the purchase process

#FBCommerce@NadimAHossain

NOW

Source Image: Altimeter Group

Facebook Commerce Winners

#FBCommerce@blakeandwhite

Eventbrite

#FBCommerce@blakeandwhite

Eventbrite

#FBCommerce@blakeandwhite

Eventbrite

#FBCommerce@blakeandwhite

Eventbrite ResultsThe Results

#1source of referral traffic was Facebook after only a year of using Facebook Connect

of all Facebook shares happened post-purchase

more ticket sales were driven from a post-purchase share vs. a pre-purchase share.

Value of an event shared to Facebook in ticket sales.$2.5

3

60%20%

Source: Facebook Case Study

Eventbrite Results

#FBCommerce@blakeandwhite

Step2

B

C

#FBCommerce

B

C

Facebook OnSite

@blakeandwhite

A

Step2

#FBCommerce@blakeandwhite

Facebook OnSite

Step2 Results

The Results

7%of Step2’s customers have verified their identity with Facebook OnSite

of verified customers share product reviews with their Facebook friends

Increase in referral traffic from Facebook over the past year

Increase in revenue from Facebook-referred visitors

50%135%

3X#FBCommerce

Step2 Results

@blakeandwhite

Advance Auto Parts

#FBCommerce

A B

C

D

@blakeandwhite

Facebook Discovery

A B

C

D

Advance Auto Parts

#FBCommerce@blakeandwhite

Facebook Discovery

A

Advance Auto Parts

#FBCommerce@blakeandwhite

Facebook Discovery

B

C

PowerReviews’ Open Network Results

The Results

57% of all verified reviews are shared to Facebook

of all reviews shared to spur further engagement through Likes/Comments

more reviews are shared with Facebook OnSite vs. traditional methods

The value of a review shared to Facebook with Facebook OnSite.

70%

5X

$15.72

#FBCommerce@blakeandwhite

Tip 1: Launch Facebook Connect Now

#FBCommerce

Facebook OnSite Facebook Discovery Facebook Community

@blakeandwhite

Tip 2: Integrate Sharing Throughout Shopping Experience

#FBCommerce@blakeandwhite

Tip 3: Experiment with features that promote discovery on Facebook

#FBCommerce@blakeandwhite

Q&A

Thank you.Thanks for attending. Please take a moment to complete our brief survey upon leaving the webinar.

Today’s Speakers:

Nadim HossainVP of Marketing@NadimAHossain

Blake BryshaSr. Marketing Manager@blakeandwhite

#FBCommerce