webinar: curata and hubspot, how to feed the content beast
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#AMACurata @GetCurata
www.GetCurata.com
10 WAYS TO FEED YOUR CONTENT BEAST
January 19th, 2012
Pawan Deshpande @GetCurata
Rick Burnes @rickburnes
feed me!
#AMACurata @GetCurata
www.GetCurata.com
OVERVIEW 1. The Problem: Hungry Beast
• Why content? • How to produce enough? • What is enough?
2. The Solution: Well-fed Beasts • Content Creation • Content Curation • 10 Content Tips & Tricks
#AMACurata @GetCurata
www.GetCurata.com
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Multiple times a day
Once a day Once a week Once a month We don't create content
Webinar Live Poll Results: How often are you creating content?
#AMACurata @GetCurata
www.GetCurata.com
Hungry Beasts The Problem:
#AMACurata @GetCurata
www.GetCurata.com
Why Content?
feed me!
#AMACurata @GetCurata
www.GetCurata.com
Website Visitors
Customers
Website Visitors
Leads
Customers!
#AMACurata @GetCurata
www.GetCurata.com
#AMACurata @GetCurata
www.GetCurata.com
#AMACurata @GetCurata
www.GetCurata.com
#AMACurata @GetCurata
www.GetCurata.com
#AMACurata @GetCurata
www.GetCurata.com
#AMACurata @GetCurata
www.GetCurata.com
• Thought leadership • Brand awareness • Your own perspective • Support lead generation • Topic resource and authority
BENEFITS OF CONTENT
#AMACurata @GetCurata
www.GetCurata.com
#AMACurata @GetCurata
www.GetCurata.com
How do you produce enough?
feed me!
#AMACurata @GetCurata
www.GetCurata.com
Difficult to feed the Beast
I’m hungry!
#AMACurata @GetCurata
www.GetCurata.com
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Time to do it Finding topics for original
content
Having staff to do it
Measuring results
Ways to share it
Webinar Live Poll Results: What are some of the challenges you have when faced with creating
content?
#AMACurata @GetCurata
www.GetCurata.com
#AMACurata @GetCurata
www.GetCurata.com
What is enough content?
feed me!
#AMACurata @GetCurata
www.GetCurata.com
#AMACurata @GetCurata
www.GetCurata.com
#AMACurata @GetCurata
www.GetCurata.com
#AMACurata @GetCurata
www.GetCurata.com
#AMACurata @GetCurata
www.GetCurata.com
I’m full!
Well-fed Beasts The Solution:
#AMACurata @GetCurata
www.GetCurata.com
Content Creation is hard !
! but here are a few ways to make it easier.
#AMACurata @GetCurata
www.GetCurata.com
CONTENT CURATION
I’m full!
#AMACurata @GetCurata
www.GetCurata.com
“A Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” - Rohit Bhargava, Ogilvy
CONTENT CURATION DEFINITION
#AMACurata @GetCurata
www.GetCurata.com
Share
© Copyright HiveFire, Inc. 2012
CONTENT CURATION: HOW TO DO IT
Find Organize
Industry News
Industry Blogs Topic Site
Topic Email Newsletter
Topic Social Media
An Online B2B Marketing Process
Industry Social Media
#AMACurata @GetCurata
www.GetCurata.com
#AMACurata @GetCurata
www.GetCurata.com
#AMACurata @GetCurata
www.GetCurata.com
#AMACurata @GetCurata
www.GetCurata.com
#AMACurata @GetCurata
www.GetCurata.com
#AMACurata @GetCurata
www.GetCurata.com
“We doubled our traffic this quarter over last.”
“We have e-newsletter open rates of 20-25% and more than doubled newsletter subscriptions in only 4 months!”
“I’ve tried to do this [have a curated site] before, and the cost would have been astronomical – even just the interface would be $5,000 - $10,000; it would probably require a full-time staff member working on it, and we spend maybe 20 minutes to an hour a week working on it.”
#AMACurata @GetCurata
www.GetCurata.com
10 CONTENT TIPS & TRICKS
I’m full!
#AMACurata @GetCurata
www.GetCurata.com
G
G I’m SO blogging
this.
Photo: patrick gage on Flickr
#1 Get into the content mindset
#AMACurata @GetCurata
www.GetCurata.com
#2 Tweetable Facts
#AMACurata @GetCurata
www.GetCurata.com
G
G
Photo: Wikipedia
#3 Don’t try to be Hemingway
Instead, try to be useful.
#AMACurata @GetCurata
www.GetCurata.com
#4 Conduct a poll or survey
#AMACurata @GetCurata
www.GetCurata.com
#5 Don’t make one person carry the load
#AMACurata @GetCurata
www.GetCurata.com
Top Bloggers -- August
Kipp – 46,945 Views Pamela – 32,074 Views Mike – 22,764 Views Kara – 19,758 Views Maggie – 19,234 Views
#AMACurata @GetCurata
www.GetCurata.com
At HubSpot 130/300 employees blog.
#AMACurata @GetCurata
www.GetCurata.com
#6 GUEST POST
#AMACurata @GetCurata
www.GetCurata.com
#7 Re-use your best old content.
#AMACurata @GetCurata
www.GetCurata.com
#8 Conduct an interview
#AMACurata @GetCurata
www.GetCurata.com
#9 Test Your Content
#AMACurata @GetCurata
www.GetCurata.com
2125 Views 475 Views
#AMACurata @GetCurata
www.GetCurata.com
#10 Create an infographic
#AMACurata @GetCurata
www.GetCurata.com
Free Content Creation Kit Includes 3 Ebooks
http://bit.ly/hubspot-curata
#AMACurata @GetCurata
www.GetCurata.com
Check out these Content Curation
Download at: www.GetCurata.com
5 Simple Steps to Becoming a Content Curation Rockstar !in only 19 minutes a day
The Open and Shut Case for Content Curation
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