webinar: curata and hubspot, how to feed the content beast

#AMACurata @GetCurata

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10 WAYS TO FEED YOUR CONTENT BEAST

January 19th, 2012

Pawan Deshpande @GetCurata

Rick Burnes @rickburnes

feed me!


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OVERVIEW 1.  The Problem: Hungry Beast

•  Why content? •  How to produce enough? •  What is enough?

2.  The Solution: Well-fed Beasts •  Content Creation •  Content Curation •  10 Content Tips & Tricks


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Multiple times a day

Once a day Once a week Once a month We don't create content

Webinar Live Poll Results: How often are you creating content?


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Hungry Beasts The Problem:


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Why Content?

feed me!


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Website Visitors

Customers

Website Visitors

Leads

Customers!


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•  Thought leadership •  Brand awareness •  Your own perspective •  Support lead generation •  Topic resource and authority

BENEFITS OF CONTENT


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How do you produce enough?

feed me!


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Difficult to feed the Beast

I’m hungry!


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Time to do it Finding topics for original

content

Having staff to do it

Measuring results

Ways to share it

Webinar Live Poll Results: What are some of the challenges you have when faced with creating

content?


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What is enough content?

feed me!


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I’m full!

Well-fed Beasts The Solution:


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Content Creation is hard !

! but here are a few ways to make it easier.


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CONTENT CURATION

I’m full!


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“A Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” -  Rohit Bhargava, Ogilvy

CONTENT CURATION DEFINITION


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© Copyright HiveFire, Inc. 2012

CONTENT CURATION: HOW TO DO IT

Find Organize

Industry News

Industry Blogs Topic Site

Topic Email Newsletter

Topic Social Media

An Online B2B Marketing Process

Industry Social Media


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“We doubled our traffic this quarter over last.”

“We have e-newsletter open rates of 20-25% and more than doubled newsletter subscriptions in only 4 months!”

“I’ve tried to do this [have a curated site] before, and the cost would have been astronomical – even just the interface would be $5,000 - $10,000; it would probably require a full-time staff member working on it, and we spend maybe 20 minutes to an hour a week working on it.”


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10 CONTENT TIPS & TRICKS

I’m full!


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G

G I’m SO blogging

this.

Photo: patrick gage on Flickr

#1 Get into the content mindset


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#2 Tweetable Facts


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G

G

Photo: Wikipedia

#3 Don’t try to be Hemingway

Instead, try to be useful.


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#4 Conduct a poll or survey


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#5 Don’t make one person carry the load


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Top Bloggers -- August

Kipp – 46,945 Views Pamela – 32,074 Views Mike – 22,764 Views Kara – 19,758 Views Maggie – 19,234 Views


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At HubSpot 130/300 employees blog.


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#6 GUEST POST


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#7 Re-use your best old content.


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#8 Conduct an interview


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#9 Test Your Content


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2125 Views 475 Views


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#10 Create an infographic


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Free Content Creation Kit Includes 3 Ebooks

http://bit.ly/hubspot-curata


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Check out these Content Curation

Download at: www.GetCurata.com

5 Simple Steps to Becoming a Content Curation Rockstar !in only 19 minutes a day

The Open and Shut Case for Content Curation

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