webcasting: developing and maintaining a video presence on your website joel doepker, director of...

WEBCASTING: Developing and Maintaining a Video Presence on Your Website

Joel Doepker, Director of Public Relations and Communications

College Profile:

• Fall Semester 2008: 11,116 Students• 5 Locations in Southwest Missouri

(2 Campuses, 3 Education Centers)

• Technical, Allied Health, 2-year Transfer Degrees

• 10 years, News Videography/Editing

• 5 years, On-Air Reporter/Anchor

• 2 years, Director of Public Relations and Communications (Media and Community Relations, Internal/External Communications, Recruitment)

• Five Michigan Emmy Awards, News Photography and Editing

• Michigan Photographer of the Year, 1996, 1997, 1998,1999

Joel DoepkerDirector of Public Relations and Communications

• College Administration• Media Services (Former Professionals)• Web Services/IT• Public Relations

Key Partnerships for Success:

jdkGovernor’s Campus Visit

Video Topics:

• College Events• College Programs• New College Initiatives• President’s Video• Monthly Video Newsletter

• Student Profiles• Employee Profiles• Department Profiles• Year-In-Review• College Orientation

How Does it Get Done?• Selecting Story Ideas• Recording Interviews• Recording Video• Writing Script• Editing Script• Posting Video to Website

Production Time (Average):

• Video Length: 3 minutes• 3 to 4 interviews: 20 minutes• Recording Video: 45 minutes• Transcribe Interviews: 45 minutes

• Script Writing: 1 hour• Editing Video: 3-4 hours• Posting Video: 15 minutes

ApprApproximate Total: 7 hours

Benefits Beyond the Website:• College Recruitment• Community Relations• Governmental Relations• Internal Communications• Media Relations

MeMedia Relations

Media Relations

Media Relations

• Videos streamed using Windows Media Player• Video Camera• Apple Editing System• Wireless Microphones• Tri-Pod

Technology & Equipment Utilized:

LeLessons Learned

• Work closely with I.T. Staff

• Student Background• Communicate Your

Vision

Questions?Joel DoepkerDirector of Public Relations and Communications(417) 447-2655doepkerj@otc.edu

Webcasting: Developing and Maintaining a Video Presence on Your Website