Webcasting 2.0Innovating current webcasting standards.

Agenda• The beginning of webcasting

• Current State of webcasting

• Future State of webcasting

• Questions?

The Beginning

• A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers.*

• The first webcast was in 1995 by Apple and was an audio event event.*

• Connecting Media was one of the first companies to do live webcasting using a special IFP Van (Internet Field Production) dedicated to webcasting.*

* Wikipedia - http://en.wikipedia.org/wiki/Webcast

Current State

The offerings• CDNs

• Platforms

• Commonality

CDNs• There is a lot of choice

• How much does this add to customer value?

• Cost, Network Performance, Overages, Outages, Supported delivery

Webcast platformsON24 solution

Webcast platformsTalkPoint solution

Webcast platformsWorld Television (UK) solution

Webcast platformsTR/NASDAQ solution

Webcast platformsVioCorp solution

Webcast platformsKnowledgeVision solution

Webcast platformsIntercall solution

Commonality?• Video/Audio Stream

with bitrate choice

• Speaker information/bios

• Slides & thumbnails

• Q&A modules

• Downloadable content

• Flash interface

• Registration

• Basic Security

• Transcription?

• Some social/live Tweets?

Future State

• If webcasting is going to change we can look at how front end development has changed

• Web 2.0 & 3.0 trends

• HTML5, CSS3, BackBone/Angular

• Responsive Design

• Device agnostic (mobility)

• mobile vs web apps

• HLS/HLSe delivery

• Higher rates of media consumption via social/other

• reddit, twitter, Facebook, Google+, Tumblr, Youtube, LinkedIn, Instagram, Vine & Pinterest

• Second screen concepts

• Platform API

• Ability to work with any vendor

• What does Webcasting 2.0 look like to me?

• Platform delivery that is device agnostic

• Responsive in design with no plugins

• High speed delivery

• Social by design

• Community/Group driven on “my channel”

• Any signal acquisition (skype, bluejeans, GTM etc)

Innovation = Risk

• You may need to completely rethink how you sell webcasting.

• You may need to renegotiate with your vendors.

• You will have to accept that some customers will not like the change.

• You will have to be more transparent/open on how you do what you do (without giving it all away).

• You will need to build a community of like minded customers, professionals, vendors & partners.

Questions?