web2.0 and customer service

Albert Yaw Opoku

1. Making new customersa. advertising to attract customer -advertising where the customer is, where

they engage, know who they engage with and being there and having they talk about you

-brand - why should a customer buy from you and not your competitor? what are you know for by your customer

1. Making new customersb.turning prospects into customers - giving them the information they need to

make decisions - not just meeting but exceeding their

expectations

2. Keeping the customers you have a providing new products and services b. keeping them informed b. providing support c. continues engagement- listening and

responding to your customer ONTIME

How do you do all these better than your competitor?

WEB2.0!

The second generation of the World Wide Web, especially the movement away from static webpages to dynamic and shareable content and social networking

These usually include tools that let people collaborate and share information online,

xamples of Web 2.0 include web-based:

communities, hosted services, web applications, social-networking

sites, video-sharing sites, wikis, blogs, mashups folksonomies

Web 2.0 does not refer to any specific change in the

technology of the Internet, but rather the behaviour of

how people use the Internet. ...

Before you go on to launch anything on line you need to do

these 8 things

Planning why do you want a website what do you

want to accomplish with it? do you want to make sales? do you want to get people to call a phone

number

content what content should be include on your

site? how will you get reoccurring, fresh, updated

content - something that will make internet users want to return to your site

design within three seconds visitors to your

website decide whether they are going to stay there or whether they going to bill.

the thing that keeps them there is design of your website

you've got to limit the number of ideas you present at once

involvement this is realizing that the internet is interactive

engagement medium. its not just you: it's you plus the people you

serve on you website -you have to involve them

ask them to sign up for your free newsletter get a free report the point is involve visitors to you site and get

their name and email address.

production yourself or outsource Which platform i.e. the technical stuff

follow-up get back within 2 hours if you don't get back you break your

opportunity to get them The modern customer is impatient!!!

promotion remember the rule of the 3rd

You have to be know!

maintenance more like a newspaper ; fresh and new

content Constantly changing

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for the MTV Africa Music Awards (MAMA) with Zain. ... Hundreds of facebookers flocked to Auntie Munis' Waakye Joint inside Labone to be part of Facebook Waakye Party which took place yesterday. ...edition.ghanamusic.com/news - Cached - Similar

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