What is W

eb

2.0

?

Insights from 20 Web2.0 influencers

‘The atomization of the Web..… taking all the components and making them available so that people can combine them in ways that you never would have considered’

Max Mancini, EBay

‘a continuing evolution of the ability to inexpensively get information, data and now entertainment out to the consumer and the business world

Alan Meckler, Internet.Com

‘It’s really about the user. It’s about creating a user controlled experience and leveraging the

end user to created added value’

Eric Engleman, Bloglines

‘It’s about giving people the freedom to create’

Gina Bianchini, Ning

‘an emphasis on the notion of a people powered web …one

person can now communicate with a mass audience’

Dorion Carroll, Technorati

‘It was a kind of ‘read-only web’ prior to this

movement…. And it’s becoming a really great

web where the interaction is two-way’

Raju Vegesna, Zoho

‘If I had to define it, it would be social sites, and social networks such as MySpace and Facebook. But also user generated content such as You Tube’

Richard McManus, Read/Write Web

‘Web 2.0 is an application platform, and vendor and device

neutral one…. Web2.0 revolution is the platform shift that I’ve been

waiting for all my life’

TJ Kang, ThinkFree

‘I see Web2.0 as course correction. It re-establishes the relationships we have in the offline world, puts

them in the online world and enables group consumption to

happen again’

Patrick Crane, LinkedIn

‘One aspect is user generated content ,where the public is now interested in contributing content to the Internet as a public good,

which is different than in the past when consumers were just

consuming content’

Shaun Walker, DotNetNuke

‘It’s the growing realisation that the Web is increasingly a social environment and that people are using it to communicate with one another, like they’ve always done,

but in such an open way.’

Biz Stone, Twitter

‘I think at a very broad level, it is the interactive web’

Seth Sternberg, Meebo

‘I think its an artifact of the economic conditions of the ability for people to take a passion in a topic, and actually implement something’

Joshua Schachter, del.icio.us

‘the ability for the web to connect people and enable collaboration’

Ranjith Kumarin,YouSendIt

‘Web 2.0 is much more interactive. Sites with

participation from users, and there community elements to it with things like profiles, ratings

and user generated content’

Garrett Camp, StumbleUpon

‘The resurgence of web innovation after the dot com

bust in 2002, in great part triggered by technology and

the critical mass of broadband users’

Rodrigo Maclanes, Skype

‘It is the intersection of social changes, economic changes and technology changes- that’s what makes Web 2.0 elusive; it hasn’t been about one technology’

Rod Smith, IBM

‘It’s the social constructs; the bidirectional communication that

Web 2.0 enables – things that create or give the end user the ability to communicate back to

the people running the software’

Tim Harris, Microsoft

‘Web 2.0 is the Internet based on the culture of

contribution’

Tim Bray, Sun

‘It’s about giving control back to the user and

leveraging that infrastructure that we built

with ‘Web1.0’ to enable extremely rich experiences’

Michele Turner, Adobe

Quotes from ‘Web 2.0 Heroes’ by Bradley L Jones

(Wiley Publishing, 2008)