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Department of Extension Education
CPCA, SDAU
Course title: Extension Methodologies for Transfer of Agricultural Technology
Course No. 5.3
Communication Weightage 30
1
The S-M-C-R-E Model of communication is forwarded by
a
Berlo
c
Rogers
b
Laswell
d
Legans
2
Providing too much information is a communication barrier which is related to
a
Communicator
c
Channel
b
Message
d
Audience
3
Audience response is an important element in the Communication Model given by
a
Berlo
c
Schramm and Weaver
b
Legans
d
Laswell
4
The techniques of handling message before placing it in the channel is called
a
Decoding
c
Distortion
b
Treatment
d
Feedback
5
The degree to which pair of individuals who interact are similar in certain attributes is called
a
Empathy
c
Credibility
b
Heterophilly
d
Homophilly
6
The basic characteristics of a good message include:
a
Timeliness
c
Credibility
b
Specificity
d
All of these
7
The problem of homogeneity is related to
a
Message
c
Channel
b
Communicator
d
Receiver
8
The most important element in the communication process is:
a
Source
c
Receiver
b
Channel
d
Message
9
Classification of audience according to the estimation includes:
a
Available audience
c
Possible audience
b
Intended audience
d
Both A and C
10
If receiver believe that the message is not only true but good also than the response is called:
a
Overt action
c
Affective
b
Cognitive
d
All of these
11
The communication which take place between two subordinates of the same superior is called:
a
Horizontal
c
Downward
b
Upward
d
None of these
12
Destination is an important element in the Communication Model of:
a
Berlo
c
Schramm and Weaver
b
Aristotle
d
Laswell
13
There is more chances of effective communication, if audience is:
a
Heterogeneous
c
Educated
b
Homogeneous
d
All of these
14
The main phase/s of communication process is/are:
a
Expression
c
Response
b
Interpretation
d
All of these
15
The link that connects the source with receiver is:
a
Message
c
Channel
b
Communication effect
d
Treatment
16
It is the most effective method of communication for improving skill of the audience
a
Group contact
c
Mass contact
b
Face to face contact
d
All of these
17
It is the source of the message
a
Receiver
c
Communicator
b
Channel
d
Research Institutes
18
Communication process is stabilized by
a
Feedback
c
Channel
b
Credibility
d
Empathy
19
The type of audience which is important for effective communication process is:
a
Active audience
c
Available audience
b
Potential audience
d
None of these
20
The way in which message is handled before placing in the channel
a
Decoding
c
Distortion
b
Treatment
d
Feedback
21
Acceptance and Rejection are one of the kind of
a
Empathetic feeling
c
Audience response
b
Treatment of message
d
Feedback
22
The type of audience suited for communication process
a
Active
c
Available
b
Potential
d
None of these
23
Communication is more meaningful by
a
Extension approach
c
Subset of broadcasting
b
Exchange of facts and feeling
d
None of these
24
Communication barriers includes
a
Physical
c
Cultural
b
Psychological
d
All of these
25
The communication type best apply to largely illiterate audience
a
Written
c
Informal
b
Oral
d
Formal
26
The problem of physical distraction is related to
a
Message
c
Channel
b
Communicator
d
Receiver
27
Effectiveness of any channel depends upon its
a
Credibility
c
Feedback
b
Empathy
d
Specificity
28
The people to whom communicator desire to message
a
Audience
c
Communicator
b
Farmers
d
Receiver
29
Feedback measures
a
Information
c
Improvement
b
Influence
d
None of these
30
Majority of the people spend their time in
a
Non-verbal communication
c
Oral communication
b
Written communication
d
All of these
31
Communication is
a
Life
c
Both A and B
b
Existence
d
None of these
32
It is a physical bridge between sender and receiver of the message
a
Communication
c
Extension teaching method
b
Adoption
d
Treatment
33
The person who start the process of communication
a
Communicator
c
Adopter
b
Innovator
d
All of them
34
The number of elements in the Communication Model of Legans
a
5 elements
c
4 elements
b
6 elements
d
3 elements
35
Effectiveness of any channel depends upon its
a
Credibility
c
Feedback
b
Empathy
d
Specificity
36
The desirable changes are in receivers knowledge, attitude and action through
a
Empathy
c
Credibility
b
Fidelity
d
Entropy
37
Many obstruction, barrier, hindrance, difficulty can entre while using channel is:
a
Treatment
c
Empathy
b
Response
d
Noise
38
Aristotles model of communication is most applicable to
a
Public speaking
c
Mass media
b
Telecommunication
d
Print media
39
Shannon and Weaver's model (1949) presents communication as a
a
Linear process.
c
Mass media
b
Telecommunication
d
Print media
40
Shannan and Weaver (1949) has analysed communication elements keeping the scientific points of ________________ in his mind.
a
Public speaking
c
Mass media
b
Telecommunication
d
Print media
41
This model of communication is particularly relevant for the mass media.
a
Rogers and Shoemaker
c
Rogers
b
Schramm
d
Shannan and Weaver
42
Who emphasized the idea that communication is a process, and the idea that meanings are in people, not in words.
a
Berlo
c
Rogers and Shoemaker
b
Rogers
d
Schramm
43
Which of the following communication functions helps to maintain individual, societal or organizational stability and identity?
a
Information function
c
Command function
b
Integrative function
d
Persuasive function
44
Interpersonal communication occurs only when
a
An individual interacts with another person as a unique individual.
c
An individual converses with people they have no interest in knowing.
b
Three or more people are communicating with each other at the same
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