Department of Extension Education

CPCA, SDAU

Course title: Extension Methodologies for Transfer of Agricultural Technology

Course No. 5.3

Communication Weightage 30

1

The S-M-C-R-E Model of communication is forwarded by

a

Berlo

c

Rogers

b

Laswell

d

Legans

2

Providing too much information is a communication barrier which is related to

a

Communicator

c

Channel

b

Message

d

Audience

3

Audience response is an important element in the Communication Model given by

a

Berlo

c

Schramm and Weaver

b

Legans

d

Laswell

4

The techniques of handling message before placing it in the channel is called

a

Decoding

c

Distortion

b

Treatment

d

Feedback

5

The degree to which pair of individuals who interact are similar in certain attributes is called

a

Empathy

c

Credibility

b

Heterophilly

d

Homophilly

6

The basic characteristics of a good message include:

a

Timeliness

c

Credibility

b

Specificity

d

All of these

7

The problem of homogeneity is related to

a

Message

c

Channel

b

Communicator

d

Receiver

8

The most important element in the communication process is:

a

Source

c

Receiver

b

Channel

d

Message

9

Classification of audience according to the estimation includes:

a

Available audience

c

Possible audience

b

Intended audience

d

Both A and C

10

If receiver believe that the message is not only true but good also than the response is called:

a

Overt action

c

Affective

b

Cognitive

d

All of these

11

The communication which take place between two subordinates of the same superior is called:

a

Horizontal

c

Downward

b

Upward

d

None of these

12

Destination is an important element in the Communication Model of:

a

Berlo

c

Schramm and Weaver

b

Aristotle

d

Laswell

13

There is more chances of effective communication, if audience is:

a

Heterogeneous

c

Educated

b

Homogeneous

d

All of these

14

The main phase/s of communication process is/are:

a

Expression

c

Response

b

Interpretation

d

All of these

15

The link that connects the source with receiver is:

a

Message

c

Channel

b

Communication effect

d

Treatment

16

It is the most effective method of communication for improving skill of the audience

a

Group contact

c

Mass contact

b

Face to face contact

d

All of these

17

It is the source of the message

a

Receiver

c

Communicator

b

Channel

d

Research Institutes

18

Communication process is stabilized by

a

Feedback

c

Channel

b

Credibility

d

Empathy

19

The type of audience which is important for effective communication process is:

a

Active audience

c

Available audience

b

Potential audience

d

None of these

20

The way in which message is handled before placing in the channel

a

Decoding

c

Distortion

b

Treatment

d

Feedback

21

Acceptance and Rejection are one of the kind of

a

Empathetic feeling

c

Audience response

b

Treatment of message

d

Feedback

22

The type of audience suited for communication process

a

Active

c

Available

b

Potential

d

None of these

23

Communication is more meaningful by

a

Extension approach

c

Subset of broadcasting

b

Exchange of facts and feeling

d

None of these

24

Communication barriers includes

a

Physical

c

Cultural

b

Psychological

d

All of these

25

The communication type best apply to largely illiterate audience

a

Written

c

Informal

b

Oral

d

Formal

26

The problem of physical distraction is related to

a

Message

c

Channel

b

Communicator

d

Receiver

27

Effectiveness of any channel depends upon its

a

Credibility

c

Feedback

b

Empathy

d

Specificity

28

The people to whom communicator desire to message

a

Audience

c

Communicator

b

Farmers

d

Receiver

29

Feedback measures

a

Information

c

Improvement

b

Influence

d

None of these

30

Majority of the people spend their time in

a

Non-verbal communication

c

Oral communication

b

Written communication

d

All of these

31

Communication is

a

Life

c

Both A and B

b

Existence

d

None of these

32

It is a physical bridge between sender and receiver of the message

a

Communication

c

Extension teaching method

b

Adoption

d

Treatment

33

The person who start the process of communication

a

Communicator

c

Adopter

b

Innovator

d

All of them

34

The number of elements in the Communication Model of Legans

a

5 elements

c

4 elements

b

6 elements

d

3 elements

35

Effectiveness of any channel depends upon its

a

Credibility

c

Feedback

b

Empathy

d

Specificity

36

The desirable changes are in receivers knowledge, attitude and action through

a

Empathy

c

Credibility

b

Fidelity

d

Entropy

37

Many obstruction, barrier, hindrance, difficulty can entre while using channel is:

a

Treatment

c

Empathy

b

Response

d

Noise

38

Aristotles model of communication is most applicable to

a

Public speaking

c

Mass media

b

Telecommunication

d

Print media

39

Shannon and Weaver's model (1949) presents communication as a

a

Linear process.

c

Mass media

b

Telecommunication

d

Print media

40

Shannan and Weaver (1949) has analysed communication elements keeping the scientific points of ________________ in his mind.

a

Public speaking

c

Mass media

b

Telecommunication

d

Print media

41

This model of communication is particularly relevant for the mass media.

a

Rogers and Shoemaker

c

Rogers

b

Schramm

d

Shannan and Weaver

42

Who emphasized the idea that communication is a process, and the idea that meanings are in people, not in words.

a

Berlo

c

Rogers and Shoemaker

b

Rogers

d

Schramm

43

Which of the following communication functions helps to maintain individual, societal or organizational stability and identity?

a

Information function

c

Command function

b

Integrative function

d

Persuasive function

44

Interpersonal communication occurs only when

a

An individual interacts with another person as a unique individual.

c

An individual converses with people they have no interest in knowing.

b

Three or more people are communicating with each other at the same