web viewcreated engaging content for web, mobile and social media campaigns created informative and...

Victor McGlothin __________________________________________________________________________

Summary of Skills Communications Manager Senior Copywriter SEO Content Manager

Training Content Writer Training Program Implementation

Accomplishments  Created brand-relevant SEO content for successful Web Campaigns    Created 90% of the copy for Acecashexpress.com Developed inspiring blog posts to increase organic growth and natural engagement   Produced content for CEO’s monthly video address to 180 stores Wrote and implemented 7 training manuals in 12 months 

Professional Experience 

Director of Training and Internal Communications Manager        Eyemart Express – Farmers Branch, TX 11/2013 - 7/2016  Developed and implemented Manager-In-Training Programs for retail and lab associates Created seven training manuals for retail and lab associates Translated corporate strategy into creative copy for print and digital promotions Created content for the inter-office blog and intranet site Produced and filmed the monthly CEO video address to 180 stores    

SEO Content Manager ACE Cash Express - Irving, TX       4/2011 - 5/2012  Managed online brand reputation to maximize SEO opportunities    Developed solid messaging to translate company values Created engaging content for Web, Mobile and Social Media campaigns  Created informative and key-word rich copy   

Novelist, Senior Copywriter and Film Maker    VictorMcGlothin.com - Plano, Texas 1/1999 - 1/2013  Created product descriptions for JC Penney Published 14 bestselling novels and anthologies   Wrote social blogs, web content and magazine articles Wrote screenplays and directed three film projects 

Regional Vice President     Guaranty Bank - Dallas, Texas 1/1995 - 1/1999  Managed Mortgage and Business Development Division                    Implemented management training programs  

Education M.S. Human Relations and Business Amberton University - Garland, Texas  B.A. Communications 

2053 Webley Drive • Plano, Texas 75023  VictorMcGlothin@hotmail.com 214.680.6345

University of North Texas - Denton, Texas