web viewcreated engaging content for web, mobile and social media campaigns created informative and...

Victor McGlothin _______________________________________________________________________ ___ Summary of Skills Communications Manager Senior Copywriter SEO Content Manager Training Content Writer Training Program Implementation Accomplishments Created brand-relevant SEO content for successful Web Campaigns Created 90% of the copy for Acecashexpress.com Developed inspiring blog posts to increase organic growth and natural engagement Produced content for CEO’s monthly video address to 180 stores Wrote and implemented 7 training manuals in 12 months Professional Experience Director of Training and Internal Communications Manager Eyemart Express – Farmers Branch, TX 11/2013 - 7/2016 Developed and implemented Manager-In-Training Programs for retail and lab associates Created seven training manuals for retail and lab associates Translated corporate strategy into creative copy for print and digital promotions Created content for the inter-office blog and intranet site Produced and filmed the monthly CEO video address to 180 stores SEO Content Manager ACE Cash Express - Irving, TX 4/2011 - 5/2012 Managed online brand reputation to maximize SEO opportunities Developed solid messaging to translate company values Created engaging content for Web, Mobile and Social Media campaigns Created informative and key-word rich copy Novelist, Senior Copywriter and Film Maker VictorMcGlothin.com - Plano, Texas 1/1999 - 1/2013 Created product descriptions for JC Penney Published 14 bestselling novels and anthologies Wrote social blogs, web content and magazine articles 2053 Webley Drive • Plano, Texas 75023 [email protected] 214.680.6345

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Page 1: Web viewCreated engaging content for Web, Mobile and Social Media campaigns Created informative and key-word rich copy

Victor McGlothin __________________________________________________________________________

Summary of Skills Communications Manager Senior Copywriter SEO Content Manager

Training Content Writer Training Program Implementation

Accomplishments Created brand-relevant SEO content for successful Web Campaigns Created 90% of the copy for Acecashexpress.com Developed inspiring blog posts to increase organic growth and natural engagement Produced content for CEO’s monthly video address to 180 stores Wrote and implemented 7 training manuals in 12 months

Professional Experience

Director of Training and Internal Communications Manager Eyemart Express – Farmers Branch, TX 11/2013 - 7/2016 Developed and implemented Manager-In-Training Programs for retail and lab associates Created seven training manuals for retail and lab associates Translated corporate strategy into creative copy for print and digital promotions Created content for the inter-office blog and intranet site Produced and filmed the monthly CEO video address to 180 stores

SEO Content Manager ACE Cash Express - Irving, TX 4/2011 - 5/2012 Managed online brand reputation to maximize SEO opportunities Developed solid messaging to translate company values Created engaging content for Web, Mobile and Social Media campaigns Created informative and key-word rich copy

Novelist, Senior Copywriter and Film Maker VictorMcGlothin.com - Plano, Texas 1/1999 - 1/2013 Created product descriptions for JC Penney Published 14 bestselling novels and anthologies Wrote social blogs, web content and magazine articles Wrote screenplays and directed three film projects

Regional Vice President Guaranty Bank - Dallas, Texas 1/1995 - 1/1999 Managed Mortgage and Business Development Division Implemented management training programs

Education M.S. Human Relations and Business Amberton University - Garland, Texas B.A. Communications

2053 Webley Drive • Plano, Texas 75023 [email protected] 214.680.6345