web analytics fundamentals seven web analytics techniques ivan surjanovic,...

Web Analytics Fundamentals

Seven Web AnalyticsTechniques

Ivan Surjanovic, ivan@ipowerlab.comCopyright 2014 by iPower Lab, www.ipowerlab.com

Web Analytics Fundamentals

1. Website Visibility Report Card

Web Analytics Fundamentals

2. Google WebMasters Tools

http://www.google.com/webmasters/

Web Analytics Fundamentals

3. Google Analytics

http://www.google.com/analytics/

Web Analytics Fundamentals

4. Google AdWords

http://www.google.com/adwords/

Web Analytics Fundamentals

5. A/B Testing

http://www.splittestcalculator.com

Web Analytics Fundamentals

6. Website Optimization ROI

http://www.clickz.com/static/website-optimization-roi-calculator

Web Analytics Fundamentals

7. Search Engine Marketing ROI

http://whereispuck.com/2011/10/21/search-engine-marketing-calculator/

Website Analytics Fundamentals

Seven Web Analytics Techniques

1. Website Visibility Report Card 2. WebMaster’s Tools

3. Google Analytics

7. Search Engine Marketing ROI

5. A/B Testing6. Website Optimization ROI

4. Google AdWords

Web Analytics Fundamentals

Thank You!

Ivan Surjanovic, ivan@ipowerlab.comCopyright 2014 by iPower Lab

www.ipowerlab.com