web 2.0 design concepts & their application to the enterprise

The Second Annual Southern California Knowledge Management Forum

Rick LaddPratt & Whitney Rocketdyne

Web 2.0 Design Concepts and TheirApplication to the Enterprise

What is . . .

“Like many important concepts, Web 2.0 doesn't have a hard boundary, but rather, a gravitational core. You can visualize Web 2.0 as a set of principles and practices that tie together a veritable solar system of sites that demonstrate some or all of those principles, at a varying distance from that core.” Tim O’Reilly

http://web2.socialcomputingmagazine.com/review_of_the_years_best_web_20_explanations.htm

Don’t be intimidated

It all boils down to three basic things

Communication

Collaboration

Findability

http://www.informationweek.com/news/management/showArticle.jhtml;jsessionid=JFOHHSLKYRFH2QSNDLPSKH0CJUNN2JVN?articleID=197008457&pgno=2&queryText=&isPrev=

InformationWeekFebruary, 2007

Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the internet - a more mature, distinctive medium characterized by user participation, openness, and network effects.

Tim O’Reilly

Blogging

Feeds (RSS, alerts)

MASHUPS

We become what we behold. We shape our tools and then our tools shape us.

Marshall McLuhan

People often focus on the content without recognizing the broader impacts being caused by the media itself.

Michael Wesch

NOT

The Past as Present“The idea was not just that it should be a big browsing medium. The idea was that everybody would be putting their ideas in, as well as taking them out. This is not supposed to be a glorified television channel.” *

* Tim Berners Lee – Talk to the LCS 35th Anniversary Celebrations, Cambridge, MA 1999 - http://www.w3.org/1999/04/13-tbl.html

Exactly How Subtle are These?

Web 1.0 Web 2.0

Reading Writing

Companies Communities

Client-server Peer-to-peer

HTML XML

Home pages Blogs

Portals RSS

Taxonomy Tags

Wires Wireless

Owning Sharing

Web forms Web applications

So Web 2.0 is not so different from what Web 0.0 was meant to be.

But it is different, vastly different, from what the Web became.

Andrew McAfee – Harvard Business School

Dion Hinchcliffe - ZDNet

Findability

Social Computing

Communication

Collaboration

INNOVATION

Is Frederick Taylor still relevant?

He concentrated on efficiency

What we need is effectiveness

Authorship once required expertise

Now . . . the desire to participate is all that’s required