we are social's jameson cult film club case study

we are social

Bringing the Jameson Cult Film Club to life through social media

Sep ‘09 to Mar ‘10

social we are

We amplified the effect of Jameson's experiential live screenings by engaging with online film fans

social we are

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online engagement

online awareness

normal experiential campaign

amplified through

social media social we are

Our cult film blog fostered credibility within the film community and provided a platform for conversations with them about film

social we are

We also created branded profiles on key social networks allowing us to engage in more informal conversations with fans 

social we are

We outreached to influential film bloggers who told their audiences about the club and the screenings

social we are

We used the screenings as a platform for bringing the online film community together face-to-face

social we are

As a result, we generated considerable buzz and excitement driving attendance rates of 90% at each screening

social we are

which resulted in over 50 blog posts about Jameson Cult Film Club reaching an estimated 500,000 film fans