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It's O'right Quarterly
2015.Q3
Water: A Precious ResourceA Good Rain Knows Its Season…But What If It Stops Coming?
Earth Day: Plant Seeds of Sustainability with Creativity
O’right Puts Concept into Practice - Showing Plant Vitality Through Creativity
Quench Your Thirst…AND Your Hair This Summer
Replenish Your Hair for a Hot Summer Look
A Water-efficient Lifestyle Amid the Desert!
Taiwan Hit by Water Crisis? Let’s Look at How Countries Facing Worse
Drought Save Water
A Chair That Promotes Green Power
O’right x Flexible Love = O’Love: Launching a Green Revolution in the Hair Care IndustryWater Footprint – Making Water
Use VisibleThe Hidden Cost of Water
A Thirsty Planet: The Unstoppable Water CrisisDid You Know Only 0.025% of Water on Earth Is Available for Human Use?
Operation “Save Water” – Make Conserving Water a Daily Part of Your LifeThe Secret to Saving Water
Enhance scalp protection to keep scalp healthy and moisturized Lock moisture into hair for long-lasting hydration
Bamboo extract is a deep hydrating ingredient for hair and skin care products. O’right’s bamboo hair care collection is uniquely formulated with bamboo extract to give you an intensive moisturizing treatment.
Bamboo Anti-grease Scalp Serum (240 ml) | Bamboo Scalp Nourishing Gel (240 ml) | Bamboo Moisturizing Hair Treatment (70 ml)
NATURALLY SOOTHING BAMBOO EXTRACT
Enhance scalp protection to keep scalp healthy and moisturized Lock moisture into hair for long-lasting hydration
Bamboo extract is a deep hydrating ingredient for hair and skin care products. O’right’s bamboo hair care collection is uniquely formulated with bamboo extract to give you an intensive moisturizing treatment.
Bamboo Anti-grease Scalp Serum (240 ml) | Bamboo Scalp Nourishing Gel (240 ml) | Bamboo Moisturizing Hair Treatment (70 ml)
NATURALLY SOOTHING BAMBOO EXTRACT
Steven KoCEO of O right
After suffering 9 months of water
shortage, the worst drought Taiwan
has faced in 67 years, 5 days of
heavy rainfall bring some relief
to the drought-stricken Taiwan.
As thankful as we are for rain,
we should consider this a lesson
learned and contemplate the
importance of water to humans
and the environment.
We all know that we can live without
food for a few days, but we will not
survive a single day without water.
However, many people donʼt take
it seriously. Perhaps it is because
we are used to the convenience
life gives us and take it for granted.
When drenched in sweat, we take
a shower. When hungry, we turn on
the tap for water to clean and cook
food. When thirsty, we just turn on
the faucet and instantly have water
to drink. Perhaps it is because water
has become so easily accessible
for us that we rarely experience
water scarcity. Moreover, water
tariff in Taiwan is cheaper than that
in neighboring countries, making
it easy to let thoughts of water
conservation slip our minds.
The human body needs food and
water to survive. About 71% of the
Earthʼs surface is covered by water,
but only 0.025% is accessible as
fresh water to be used by us. Isnʼt that shocking? Now, letʼs look at
Taiwan. Although Taiwan is rich in
natural resources and is blessed with
plenty of rain per year, precipitation
is not evenly distributed throughout
the year, which may result in either
flooding or water shortage.
Taiwan is endowed with steep
mountain ranges; therefore,
great altitude differences occur
throughout the island, making it
difficult to retain rainwater. As such,
it is not surprising that Taiwan can
be found among the worldʼs most
water-stressed countries. It is natural
that water conservation is a major
area of concern and raising public
awareness to conserve water
should become a top priority in
Taiwan.
However, compared to other
energy depletion discussions,
issues on water resources are rare.
Statistics show that by 2025, due
to environmental factors, rapid
climate change, and increasing
population in certain regions,
poverty-stricken countries will be
undergoing serious water scarcity.
That doesnʼt mean urban areas can
remain oblivious. Water facilities
need to be renewed to maintain
safety of drinking water. As such,
the aforementioned water resource
problems could result in a tug-of-
war over water resources between
urban residents and farmers,
subsequently affecting food
production and supply.
That being said, in this edition of Itʼs Oʼright Quarterly, we specifically
raised the issue of “water” to
acquaint everyone with the amount
of water we consume in our daily
life (i.e., water footprint), as well
as encourage readers to save or
recycle water at all times. Letʼs all gather our power to achieve
greater sustainability. Let us reuse
and recycle to sustain natural
resources.
From the Publisher
Operation “Save Water” – Make Conserving Water a Daily Part of Your Life
A Thirsty Planet: The Unstoppable Water Crisis
A Water- efficient Lifestyle Amid the Desert!
Earth Day: Plant Seeds of Sustainability with Creativity
A Chair That Promotes Green Power
14Event
06Cover Story
16Modern Salon
19Green Lifestyle
Publisher
Editor
Text
Graphic Design
Photography
Published by
Subscription
Steven Ko
Jessica Wang
Asha Tseng/ Samuel Ku/ Julie KuoKeira Hsieh/ Crystal Chen
Shu-chun Chang
Wen-Hua Liang
Hair O ̓ right International Corporation
service@oright.com.tw
It's O'right Quarterly
2015 Q3— Vol. 08
Water Footprint – Making Water Use Visible
Quench Your Thirst… AND Your Hair This Summer
SmartHairCare
Water: A Precious ResourceA Good Rain Knows Its Season...
But What If It Stops Coming?
Contents
What is Water Footprint?Water footprint is similar to carbon
footprint. It is a measurement of
the total amount of water we
use, including the water used for
producing and shipping products,
and for other purposes. Water
footprint can visualize the hidden
water use behind products. For
example, behind that morning
cup of coffee that is probably just
200 ml is 140 liters of water used to
grow, produce, package, and ship
the beans. Letʼs look at another
example. To produce 1 kg of beef,
6.5 kg of grain, 36 kg of roughages,
and 144 liters of water (only for
drinking and servicing) are required.
Adding to that is another 15,300
liters of water for producing the
volume of feed. In other words, the
water footprint of 1 kg of beef adds
up to 15,500 liters of water.
Simply put, water footprint is an
effective tool for analyzing water
resources. Basically it is an indicator
that clarifies how human activities
and product manufacturing affects
water and proposes solutions to
ensure a sustainable future for
water.
Youʼll Never Guess the Water Footprints of These Everyday ProductsWhat we donʼt see behind the
products we use and the food we
eat every day is how much all of it
costs. Thus it is easy for us to forget
how much water is actually used
during production and shipping.
Let us look at the shocking facts
about the water footprints of these
products and food.
Water FootprintIn 1993, Professor John Anthony
Allan from Kingʼs College
London coined the term “virtual
water” and introduced the
concept which calculates
the amount of water that is
embedded in food or other
products needed for its
production and shipping. It
was only later in 2002 when
the water footprint concept
was introduced to the world by
Professor Arjen Y. Hoekstra from
the Netherlands. Due to the
growing concerns over water
scarcity in recent years, water
footprint gradually caught
the attention of governments,
corporations, and people
around the globe.
As the sizzling summer approaches, every convenient store around the corner
is stocked with bottled water. But did you know that for every 600 cc bottled
water that is produced, 10.5 liters of water is consumed, which is 17.5 times the
amount of water contained in each bottle? And do you know what price is paid
to produce a cup of coffee? That’s 140 liters of water! As the water footprint
awareness of the public increases, the hidden, jaw-dropping cost of water we
consume every day is gradually coming to light.
Water Footprint – Making Water Use Visible
6
Cover Story
2,700A t-shirt
liters of water3,4001 kg of rice
liters of water
150,000A car
liters of water3,9001 kg of chicken
liters of water
8,000
A pair of leather shoes
liters of water40
A slice of bread
liters of water
10
A sheet of A4 paper
liters of water2,400A hamburger
liters of water
7
Cover Story
How Your Lifestyle Affects Water FootprintsEvery day a person uses an
average of up to 270 liters of water
in Taiwan, far beyond the daily
per capita water use of 250 liters
worldwide. This is a sign that there
is still a lot of room for improvement
for Taiwanese people in terms of
water usage. Do you know how
much water is consumed through
the choices you make in supporting
your lifestyle, including food,
clothing, housing, transportation,
and recreation? The online Water
Calculator developed by the
Environmental Quality Protection
Foundation can help you quench
your curiosity! Simply just key
in information and your water
footprint will pop up right in front of
you. Maybe after you see the digits
you will begin to think of ways to
conserve water in your daily life.
According to the Water Resources
Agency of the Ministry of Economic
Affairs, large amounts of water are
used in our daily lives. Take a look
at the top 10 ways people waste
water and you will understand why
Oʼright encourages you to protect
our planet and preserve our water.
World Water Day 2015 http://www.unwater.org/worldwaterday
Environmental Quality Protection Foundation http://www.eqpf.org/en/Site/index.html
Water Calculator http://www.eqpf.org/WaterCalculator.aspx
Water Resources Agency, Ministry of Economic Affairs http://eng.wra.gov.tw/lp.asp?ctNode=6299&CtUnit=1177&BaseDSD=43
References
150❶ Bathing
liters of wateris used every 5 minutes 18
❻ Washing your faceliters of wateris used per day
6❾ Washing rice
liters of wateris used per person
1❿ Drinking water
liters of wateris used per day
10❽ Flowering plants
liters of wateris used per day
12❼ Washing the dishes
liters of wateris used per day
liters of wateris used per day54
❷ Flushing the toilet
liters of wateris used per day24
❹ Laundry
liters of wateris used per day18
❺ Brushing your teeth
liters of wateris used every 5 minutes45
❸ Cleaning the floor (outdoors)
8
Cover Story
The earth is a water wealthy planet, but only a tiny portion of it can be used.
As a quote by English poet Samuel Taylor Coleridge says, “Water, water
everywhere, nor any drop to drink.” 97.5% of all water on earth is salt water,
leaving only 2.5% as fresh water. However, nearly 70% of that fresh water
is frozen in the icecaps of Antarctica and Greenland; the remaining 30% is
groundwater which is not accessible to human use. Generally speaking, only
0.025% of all water on earth can be used by humans.
A Thirsty Planet: The Unstoppable Water Crisis
9
Cover Story
World Could Face 40% Water Shortfall by 2030In wealthy countries, all you need
to do is turn on the tap whenever
you want and out comes a finite
amount of water. To those of us
living in developed countries, water
shortage is something that remote,
poor, famine-stricken countries
face. To this day, there are still 750
billion people around the world
who lack access to clean, safe
water. Yet, people living in water
rich nations take water for granted.
In fact, due to the rapid growth of
the worldʼs population and global
climate change in recent years,
many countries around the world
including China, Chile, and Spain
have been suffering from severe
drought. Brazilʼs São Paulo recently
experienced the greatest drought
with one of the cityʼs reservoirs
down to just 11% of capacity, while
California government was forced
to take actions by mandating
limitations on the stateʼs water use
in midst of its worst drought ever
recorded. A report released by the
United Nations (UN) warns of serious
global water shortage if significant
changes are not made. The UN also
predicts that water supply in two-
thirds of the world will fall short in
10 years, and in 15 years, the world
might only have 60% of the water it
needs, a shortfall that could affect
2.9 billion people.
Taiwan Ranks 18th in the World for Water ScarcityTaiwanʼs water mainly comes
from rainfall. The annual average
precipitation in Taiwan is 2,500 mm
and the country receives over
90 billion metric tons of rainfall a
year, which is 2.6 times that of the
worldʼs average. Taiwan, a rainfall-
abundant country, shouldnʼt have
to worry about water shortage...or
should they? Despite its abundant
rainfall, Taiwan ranks 18th on the list
of the most water-starved nations in
the world. The annual average per
capita water consumption in Taiwan
World Water Day 2015 http://www.unwater.org/worldwaterday
Water Resources Agency, Ministry of Economic Affairs http://eng.wra.gov.tw/lp.asp?ctNode=6299&CtUnit=1177&BaseDSD=43
Taiwan Water Corporation http://www.water.gov.tw/eng/index.asp
Taipei Water Department http://english.water.gov.taipei/
References
Virtual Water: Tackling the Threat to Our Planet's Most Precious Resource
China Times Publishing Co.
10
Cover Story
is about 3,950 metric tons, far less
than the worldʼs average of 32,000
metric tons. Due to the islandʼs unique geographical features and
high population density, it is difficult
to harvest water. Also, all Taiwanʼs rivers originate in the mountains
and have short, rapid courses, thus
most rainwater goes directly to the
ocean. In addition, Taiwan s̓ existing
reservoirs donʼt have enough
capacity to store water. This is the
reason why there is such a huge
difference between the islandʼs ranking on the global list for water-
stressed countries and annual
average precipitation.
So Stop Wasting WaterIn the past, it seems as though
Taiwanese people werenʼt deeply
affected by the fact that there
was no water to use. Blessed with
low water tariff, we rarely think
about how much water we have
consumed and are unaware of the
value of water. If Taiwanʼs water
consumption report is placed right
in front of your eyes, you will find
that from 2008 to 2014 the daily
average water use is often higher
than the water use standards set
by the Water Resources Agency,
Ministry of Economic Affairs of 250
liters. This means that we are using
more water than we are supposed
to. To be frank, water shortage is
no longer an issue we can ignore.
More and more newspaper articles
and magazines have addressed
water shortage issues and are
urging people to conserve water.
So as a Taiwanese citizen we
cannot and should not ignore the
future implications of water scarcity
any longer!
Operation “Save Water” - Taiwan Launches Water Conservation Reward ProgramAs Taiwan battles the worst drought
in years, the government adopted
drastic water restriction measures
and began rationing water supplies
to water-scarce areas effective
April, 2015. The Ministry of Economic
Affairs further introduced a new
policy to reward water conservation
which began from April 1 as part
of its efforts to deal with ongoing
drought in order to encourage the
public to save water and fight this
drought together.
The Taipei Water Department
of Taiwan Water Corporation
announced that from April to the
end of July, people who used less
than 10% or more water compared
to last year will be rewarded. It will
take time to prove whether this
reward scheme benefits Taiwanese
citizens despite the already low
water tariff. Perhaps the most
effective way to truly sustain water
is to promote water conservation
and cultivate water saving habits
as early as possible in friends and
families as well as corporations.
11
Cover Story
How Precious Is Water in Taiwan?Taiwan has been hit by its worst
drought in 67 years. Perhaps some
people are curious about why
Taiwan is suffering from water
shortages when it rains so often. The
culprit behind this is us, because
where humans exist, water is
wasted. According to the Water
Resources Agency, the amount of
water the average Taiwanese uses
per day is 270 liters, most of which is
attributed to bathrooms. When we
shower, we use 15-25 liters of water
per minute. So in other words it
takes just a 20-minute shower to use
up the total amount of water we
should be using a day! Therefore,
to fight water shortage, the first
thing we should do is to make water
conservation a priority and a daily
part of our lives.
What Can YOU Do to Save Water?You can start by saving water in
your daily life. First, calculate the
current water use in your home
based on your monthly water bills
and list the water consumption
and frequency of usage of water-
consuming appliances at home.
Secondly, set a water-use reduction
goal for next month and establish
your own water conservation plan
to achieve it. Then, put your plan
into action. For example, you can
install low-flow faucet aerators
and showerheads or replace your
traditional toilet with a close-
coupled toilet. You can install a
rainwater tank for collecting and
storing rainwater to reduce the use
of faucets at home. Lastly, you can
recycle and reuse water. Use water
wisely because every drop counts.
Operation “Save Water” – Make Conserving Water a Daily Part of Your Life
12
Cover Story
Water Resources Agency, Ministry of Economic Affairs http://eng.wra.gov.tw/lp.asp?ctNode=6299&CtUnit=1177&BaseDSD=43
Taiwan Water Corporation http://www.water.gov.tw/eng/index.asp
References
• Replace traditional flush toilets with low-flush toilets or close-coupled toilets.
• Put a glass canister or brick in your full-flush toilet tank to decrease the amount of water that flushes out.
• Do not put cleaners and air fresheners in the toilet tank to prevent shut-off valve corrosion.
• Install low-flow showerheads and faucet aerators.
• Always turn off faucets tightly to avoid dripping and install a spring-loadedshutoff valve for faucets.
• Turn off faucets properly when brushing your teeth or applying soap; only turn it back on when needed.
• Shorten showers to 5 minutes and use a low-flow showerhead to keep the water use below 30 liters.
Kitchen• Wash dishes, food, and clothes in sinks
filled with water instead of leaving the tap running.
• Use the water you washed rice or cooked noodles with to wash your dishes.
• Use the water you washed food, clothes, dishes, and bathed with to water flowers, wash your car, and clean the floor.
Laundry
• Prevent from washing too many or too little clothes or dishes in the washing machine or dishwasher.
• Reduce the amount of time spent washing different types of garments; for example, spend 5-10 minutes for knitwear, cotton and linen clothing and 12 minutes for dirtier clothes.
• Use a semi or fully automatic washing machine to reduce water use and time.
Garden• Water plants and flowers in the morning
or evening when the sun is not so strong to reduce the amount of water evaporating.
• Cover gardens with grass stubble, bark, sawdust, or gravel to prevent soil water evaporation and soil erosion.
• In winter, only water plants when there has been consecutive days of high temperature or during drought; in spring and autumn, most plants only need half of the water needed in summer.
Water Saving Tips: In the BathroomWhat can we do to save water at
home? Surveys show that most of
the water consumed in the average
home is used in the bathroom.
Toilet flushing and showering each
account for about a third of all
household water usage. In other
words, two-thirds of all water used
at home goes down the bathroom
drain! So, to save water at home,
start from the bathroom.
Water Saving Tips at HomeAside from the bathroom, kitchen,
laundry, and garden water use
should also be conserved. Here, we
will share a few other ways to save
water at home.
Saving Water in the Bathroom
Water Saving Tips
13
Cover Story
Sow Seeds and Put Sustainability Promises into PracticeRemember when you were young
you used a Petri dish to grow mung
beans? You waited in anticipation
every day for the little beans
to start sprouting. That feeling
of excitement and fulfillment is
how Oʼright and team felt after
celebrating Earth Day on April 22.
Oʼright holds creative planting
contests so that employees can
have the chance to grow plants
and have fun. Employees learn that
seeds donʼt just need soil, sun, and
water to grow, they also require
great care to be healthy and strong.
As climate change intensifies and
environmental awareness increases,
energy conservation and carbon
reduction is not enough; we should
also live a green life and fight for a
sustainable future for this beautiful
planet.
Recycle Plastic Bottles and Paint EggshellsNot everyone lives in a house with a
garden or a balcony. Indoor house
plants not only add a decorative
touch to your home but also possess
therapeutic properties that bring
relaxation and comfort.
What are some of the creative
things you least expect to find in a
kitchen that could be of good use?
After making an egg-based dish,
donʼt throw away the empty shells.
Instead, leave them to plant seeds.
You can also paint the eggshells as
a decoration. In summer, everyone
loves a cool drink to quench their
thirst or have showers to cool off.
Seed-Starting Tips● Seed PaperWater the seed paper and keep it wet. Wait until the seedling has grown more than 5 cm before transferring it to a seedbed.
●Acacia SeedsAcacia seeds have a hard exterior. You can put the seeds in hot water for 1 minute and then immerse them in cold water. Once the seeds have swollen up, you can begin to plant them.
On April 22, 2015, to celebrate the 45th anniversary of Earth Day,
O’right Green Headquarters and fellow colleagues nationwide
took action to protect the planet by planting hundreds of seeds.
We made good use of resources and our creativity to enhance
the vitality of nature.
Earth Day: Plant Seeds of Sustainability with Creativity
14
Event
What is Earth Day?
Earth Day is an environmental
protection movement that
was first celebrated on
campuses around the United
States in 1970. In 1990, Earth
Day became internationally
recognized. The theme of
Earth Day 2015 was “It ʼs Our
Turn to Lead!”
As a result, empty bottles and cans
pile up in homes. Donʼt throw them
away. Make use of them! Cut off the
opening and use it to grow plants.
You can also be creative and
show your artistic side by cutting
the plastic bottles into different
shapes and style. You will find that
under the sunlight it will become an
unexpected extraordinary scenery.
Creating an Eco-system in Your Own Garden: AquaponicsAquaponics is the practice of
combining aquaculture (raising
aquatic animals) and hydroponics
(cultivating plants in water) in a
symbiotic environment to create a
mutualistic ecosystem. It is a hybrid
food growing technology that
has become common in recent
years. In an aquaponics system,
the fish waste feeds the growing
plants using organic hydroponic
techniques, and the plants, in turn,
clean and filter the water that
returns to the fish environment, thus
creating a natural balanced cycle.
Aquaponics effectively reduces
the use of chemical fertilizers and
pesticides and also maintains the
natural cycle between animals and
plants.
This technology, as simple as
it seems, requires attentive
consideration of the characteristics
of animals and plants. Businesses
have caught onto this innovative
technology and have begun to
introduce experimental programs
and products for busy citizens to
build their own “Happy Farm,” thus
creating green space and purifying
the soul.
https://en.wikipedia.org/wiki/Aquaponics
https://en.wikipedia.org/wiki/Earth_Day
http://www.earthday.org.tw/
https://en.wikipedia.org/wiki/Acacia_confusa
References
15
Event
Launching a Green Revolution in the Hair Care IndustryOn February 2, 2015, Oʼrightʼs Marketing Department began
discussing what should be done
to create a significant impact
beyond commercial interests and
cultivate a green ambassador.
After numerous days of frustration,
the marketing team had an
epiphany: good design comes
from the harmony among heaven,
earth, and man and provides
people with more wonderful things
and inspirations. Thus began the
wonderful journey towards the birth
of the OʼLove Paper Bench, made
from recycled cartons. Hence,
OʼLove Paper Bench embarked on
the green revolution of the hair care
industry. Like every other mysterious
journey, we were both filled with
anticipation and a little afraid.
The Power of Believing: One Step at a TimeFrom March 4, 2015, for 3 months
and 2 days, 28 green salons around
Taiwan began displaying the
chair, demonstrating the power
of the hair care industry and also
showing feelings of optimism and
anticipation towards the seed of
hope. When Yiwen, the 35-year-
old owner of a salon in Chiayi,
received an invitation for the
OʼLove Paper Bench campaign,
he excitedly claimed, “Iʼve always
believed that companies should
stand up and take action to protect
the environment. Our generation
has caused so much damage
already, so we should fix it for
future generations!” From being an
18th to 19th Century Europe – Salons are private living rooms for art gatherings
In salons, women gain knowledge, exchange opinions, and give assessments, thus salons are viewed as continuing education these women give themselves.
21st Century Taiwan – The sanctuary for O’right salons, hair care, and green issues
We launched the green revolution “a chair that can change the world” of the hair care industry to advocate “healthy people, a healthy environment, and a healthy society.”
21st Century – The blossoming of global hair salons and green movement
The power of transforming ordinary into extraordinary allows us to spread hope and grow green seeds
A Chair That Promotes Green Power
16
Modern Salon
assistant to a salon owner, Yiwen
finally has the chance to choose
products he identifies with. “Natural
and environmentally friendly” is a
mutual understanding. He thinks of
all his customers as friends. “Can
you really sit on that chair?” and
“does Oʼright sell chairs?” are just
two of the many questions Yiwen
helps answer for customers. He
answers their questions and spreads
the good word of Oʼright because
thatʼs what he would do to a friend.
Yiwen jokingly said, “If a salon
doesnʼt help introduce Oʼright
products, then that salon must be
on bad terms with the companyʼs service representatives!”
Donʼt be fooled by the age of Aki,
the 15-year-old manager of Ashkyi
Hair located in Banqiao. Sheʼs had 13 years of experience in this
industry! The reason she chose
Oʼright products was because of
the dermatitis caused by repeated
contact with water and detergents
from spending too much time at
the basin washing customersʼ hair.
“Oʼrightʼs products are like water; its
natural scent aroused my curiosity.
Their products are nothing like the
ones Iʼve used before!” The OʼLove
Paper Bench sitting in the lobby is
there to welcome customers. Aki
said, “One time a muscular boy
came to our salon and looked at
the chair in fear. He was afraid of
breaking it! When he finally brought
up the courage to sit on the chair,
the look of joy on his face was
priceless!” Aki is looking forward
to another journey for the OʼLove
Paper Bench to embark on.
Promise of a Better TomorrowOʼLove Paper Bench brings
people together. During the
journey, Oʼrightʼs green concept,
partnership with salons, as well as
the good relationship between
salons and consumers made a
beautiful scenery. No matter
how the world changes, Oʼright
believes that “healthy people,
a healthy environment, and a
healthy society” will become the
power that transforms ordinary
into extraordinary. Letʼs wait in
anticipation as green seedlings
continue to grow with “a chair that
promotes green power”!
To be continued...
17
Modern Salon
Start from Your Scalp!Dry scalp is associated with facial
aging. As the soil from which
hair grows, the scalp provides
most of the moisture. First is the
ultimate scalp hydration boost.
Use professional scalp treatment
products, with the help of a little
massaging, to keep scalp hydrated,
prevent scalp from aging and,
indirectly, improve skin elasticity
and firm facial muscles.
Donʼt Forget! Your Hair Needs Hydration TooHealthy hair contains about 12
to 13% of water. The percentage
may seem low, but is in fact the
key to determining if your hair is
dry or not! Hair is more likely to
lose water than skin, but it is easier
for hair to be hydrated. First, use
intensive moisturizing hair lotion for
a deep, penetrating treatment and
nourishing. Then, use cream-based
products to lock in moisture and
refrain from water loss for healthy
and tangle-free hair.
With your scalp and hair hydrated, you are now ready for summer!
As summer approaches, constant exposure to ultraviolet
rays and air conditioning could lead to dry, dehydrated
skin. But did you know that your hair is also prone to the
same kind of damage?
Quench Your Thirst… AND Your Hair This Summer
SmartHairCare
18
Modern Salon
Two-thirds of Israel is covered in
deserts. With only 30 days of rainfall
per year, Israel still manages to
grow plants and vegetables; in
fact, they grow so well that even
other countries want to import
from them. This is all thanks to
this unique water-saving method
known as drip irrigation. Israelis
use this technique to deliver water
drip-by-drip to the roots of plants.
By replacing traditional irrigation
methods with drip irrigation, even
dry, desert areas can also grow
fresh fruit and vegetables. Only
plants need water, soil doesnʼt; but most irrigation methods waste
water on soil which doesnʼt help
plants at all. Igal Aisenberg, CEO of
worldwide leader in drip irrigation,
Netafirm, explains the essence of
drip irrigation. This technique was
discovered when a farmer, in need
of water to irrigate crops, found
that the plants by a broken water
pipe grew particularly well.
As technology advances,
many water-saving techniques
have emerged. For example,
seawater desalination devices
turn wastewater into pure water,
allowing drought-stricken countries
that border oceans to use seawater
and solve water shortage problems.
Another example is the atmospheric
water generator developed by
local governments in Africa, a
miraculous device that extracts
water vapor from air and transforms
it into drinking water.
Nations around the world are
constantly trying to find different
solutions to tackle water shortages,
and some of those methods
are even used by other water-
stressed regions. For residents
living in those regions, life without
water has become a part of their
lives. However, because of the
environment they are forced to
live in, astonishing water-saving
techniques have emerged. So, when
we are worrying about the lack or
water, we can also look at how other
countries suffering worse conditions
than us deal with the challenges the
environment bring them.
If it’s your first visit to Israel or other
desert areas in the Middle East, you
will definitely find a long black water
pipe under trees or bushes next to
the road. Those water pipes are not
something the worker forgot to take;
in fact they’re the secret behind
Israel’s annual GDP of 18 billion!
A Water- efficient Lifestyle Amid the Desert!
19
Green Lifestyle
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