waco smb 20100831

Waco Social Media Breakfast

Social Media Strategizin’

August 31, 2010

Elmer Boutin – www.crossingmarketingandit.com - elmo@crossingmarketingandit.comTwitter: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin

Agenda:

•Strategy•Tactics•Case Study:

Wilsonart’s Social Media Activities

Strategy

Review where youare from time totime and make sureyou’re going where you want to go.

Don’t be in a hurry!

Creative Commons |Image by Rennett Stowe | www.flickr.com/photos/tomsaint

Rome wasn’t built in a day.

Creative Commons |Image by Argenberg | www.flickr.com/photos/argenberg

Think crock pot versus microwave

This is the crock pot and microwave in my kitchen photographed by my wifehttp://www.justkeepingbusy.com Twitter: @jkbusy

Listen for Customer Service Issues

Creative Commons |Image by Mark Smichiklas | www.flickr.com/photos/intersectionconsulting

Listen for Bad “Press”

From Amazon.com

blogs.phoenixnewtimes.com/bella/2010/08/ouch_todays_hard_lesson_on_pelp.php

But respond appropriately

Listen for Information Gaps

Listen for …Questions about your products or services

You might be amazed where people are talking about you!

Creative Commons |Image by billjacobus1 | www.flickr.com/photos/billjacobus1

Listen

Radically Transparent by Beal & Strauss

Tactics

Weave and cast a bigger net.

Web Site

Social Media Sites

Twitter

Facebook

FriendFeed

FourSquare

File Sharing Sites

Flickr

YouTube

PicasaOther User-Generated

Content Sites

PitchEngine

Link to Web Site

Links to

Links To and Embed

Link to Blogs

Connecting

Don’t jump in too fast, ease yourself along

Creative Commons |Image by katybate | www.flickr.com/photos/chingchong

Avoid Burnout

Creative Commons |Image by jurvetson | www.flickr.com/photos/jurvetson

Build a Team – If Possible

Creative Commons |Image by jurvetson | www.flickr.com/photos/jurvetson

Tactics

Remember: Crock Pot versus Microwave

Wilsonart’s Recent Socmed HistoryMultiple Audiences = Multiple Web Sites

Multiple Audiences = Multiple Channels

Creative Commons |Image by geocam20000 | www.flickr.com/photos/65439930@N00

Building Channels1 Twitter1 Flickr2 Facebook2 Blogs3 YouTubeForums & Other SitesBlogger Conference Sponsorships

Building A Team for Blogging(Including Outsourcing)

Building A Team for Tweeting and Facebooking

Ongoing Process•Plans for More Channels•Continue Building Team(s)•Watch for New Opportunities

Thank you!

Questions?

Comments?

Complaints?

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