waco smb 20100831
DESCRIPTION
Presentation given at Waco Social Media Breakfast on August 31, 2010. "Social Media Strategizin'" with case studies from Wilsonart International's social media efforts.TRANSCRIPT
Waco Social Media Breakfast
Social Media Strategizin’
August 31, 2010
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Agenda:
•Strategy•Tactics•Case Study:
Wilsonart’s Social Media Activities
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Strategy
Review where youare from time totime and make sureyou’re going where you want to go.
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Don’t be in a hurry!
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Creative Commons |Image by Rennett Stowe | www.flickr.com/photos/tomsaint
Rome wasn’t built in a day.
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Creative Commons |Image by Argenberg | www.flickr.com/photos/argenberg
Think crock pot versus microwave
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
This is the crock pot and microwave in my kitchen photographed by my wifehttp://www.justkeepingbusy.com Twitter: @jkbusy
Listen for Customer Service Issues
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Creative Commons |Image by Mark Smichiklas | www.flickr.com/photos/intersectionconsulting
Listen for Bad “Press”
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
From Amazon.com
blogs.phoenixnewtimes.com/bella/2010/08/ouch_todays_hard_lesson_on_pelp.php
But respond appropriately
Listen for Information Gaps
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Listen for …Questions about your products or services
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
You might be amazed where people are talking about you!
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Creative Commons |Image by billjacobus1 | www.flickr.com/photos/billjacobus1
Listen
Radically Transparent by Beal & Strauss
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Tactics
Weave and cast a bigger net.
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Web Site
Blogs
Social Media Sites
FriendFeed
FourSquare
File Sharing Sites
Flickr
YouTube
PicasaOther User-Generated
Content Sites
PitchEngine
PRWeb
Link to Web Site
Links to
Links To and Embed
Link to Blogs
Connecting
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Connecting
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Don’t jump in too fast, ease yourself along
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Creative Commons |Image by katybate | www.flickr.com/photos/chingchong
Avoid Burnout
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Creative Commons |Image by jurvetson | www.flickr.com/photos/jurvetson
Build a Team – If Possible
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Creative Commons |Image by jurvetson | www.flickr.com/photos/jurvetson
Tactics
Remember: Crock Pot versus Microwave
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Wilsonart’s Recent Socmed HistoryMultiple Audiences = Multiple Web Sites
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Multiple Audiences = Multiple Channels
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Creative Commons |Image by geocam20000 | www.flickr.com/photos/65439930@N00
Building Channels1 Twitter1 Flickr2 Facebook2 Blogs3 YouTubeForums & Other SitesBlogger Conference Sponsorships
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Building A Team for Blogging(Including Outsourcing)
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Building A Team for Tweeting and Facebooking
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Ongoing Process•Plans for More Channels•Continue Building Team(s)•Watch for New Opportunities
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Thank you!
Questions?
Comments?
Complaints?
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin