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WABC TV N Y kWABC-TV New York
DTV Transition
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WABC-TV and the New York Market
#1 TV k t i th t• #1 TV market in the country• 29 counties spread over four states• 7 5 million homes and more than 20 million people• 7.5 million homes and more than 20 million people• #1 station in New York and the most-watched
TV station in the entire country
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WABC-TV Platforms
WABC TV Ch l 7• WABC-TV Channel 7
• Live Well HD
• Accuweather Channel
• 7online.com
• 7togo.com
• Taxi TVTaxi TV
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WABC-TV DTV History
Th i f l t di it l b i• The conversion from analog to digital began prior to 2000
• WABC began digital broadcasting from WTC in g g gAugust 2001
• After 9/11, analog and digital transmission facilities had to be constructed at thefacilities had to be constructed at theEmpire State Building
• WABC was assigned channel 45 by the FCC for DTV• During the FCC’s final channel selection process,
WABC requested shifting our digital broadcasting to Channel 7
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Channel 7
WABC DTV on Channel 7
Ch l 7 d t b b t h i t• Channel 7 appeared to be best choice to serve our over-the-air viewers:
• We traditionally have delivered clear, y ,reliable signals to our viewers on Channel 7
• Viewers would be able to reuse existing antennas• Preliminary overnight over the air tests delivered
reliable signals to test receive locations• Complications with Channel 7 still remainedComplications with Channel 7 still remained
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WABC DTV Marketing Efforts
R d il P bli S i A t d l• Ran daily Public Service Announcements and crawls
• DTV information on 7online.com
• Town Hall Meetings
• Eyewitness News Inserts
• News Specials
• Phone Bank
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2/17/2009/ / 009
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6/12/20096/ / 009
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DTV Transition 6/12/09
WABC it h d t di it l l b d ti t• WABC switched to digital only broadcasting at 12:30pm on June 12th
• Thousands of phone calls received that weekendp• Converter box issues• Confusion over rescanning• Wrong antenna• VHF problems
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WABC-TV DTV Call Center
O 7 11 30 F id S t d d S d• Open 7am-11:30pm Friday, Saturday, and Sunday
• 45 Employees manned phone bank
• Volume was heavy and steady entire weekend
• Average length of call = 22 minutes
• Total call volume approached 8,500
• Majority of calls came from 718 & 917 area codesj y
1010
NYC Metro Area Code Map
1111
WABC-TV New YorkData Collected From Callers 6/12-6/14/09
76%
19%
Antenna/Reception Converter Coupon Questions Other Reasons for Call
3% 2%
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Issues Box/Rescanning Issues
Ongoing DTV Reception Issues
FCC l i f t f VHF DTV t ti• FCC planning factors for VHF DTV stations were based on using a rooftop outdoor antenna
• Viewer phone calls and field tests pointed to the
Th i l th t i l t i th h b ildi
p pfollowing factors affecting VHF DTV reception:
• Many indoor antennas were sold as “DTV Ready”• The signal that is lost passing through building
walls to reach indoor antennas was never accounted for
• Negative effect of electronic noise from electronic devices and appliances on reception indoors
• Place holder
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• Place holder
Current Status
C t 11 69kW• Current power – 11.69kW• More transmitter power is required• Request filed with the FCC on June 26th to increase
• The FCC has yet to act on this request, due to concerns
• Request filed with the FCC on June 26th to increase our transmitted power from 11.69 kW to 27 kW
about interference to Channel 8 NJN’s WNJB• New Jersey Network also operates three other DTV
stations with overlapping coverage of NJstations with overlapping coverage of NJ• WABC has approached WNJB with the concept of a
mutual power increaseWABC ti t i 100 DTV ll
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• WABC continues to receive over 100 DTV calls per week
Nielsen NY Market DTV Readiness
CompletelyUnready
PartiallyUnready
Oct 1st 2008 3 54 5 64Oct 1 2008 3.54 5.64Feb 1st 2009 1.72 4.91Jun 1st 2009 1.30 4.62Jun 15th 2009 0.90 3.90Aug 1st 2009 0.00 2.89
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“No viewer left behind”
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WABC-TVWABC-TV
N Y kNew York
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