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GENERATION

GUIDE

Understanding Millennials and Gen Z

Presenter & Guest BackgroundMillennialsGen ZMarketing StatsPair & ShareTed Talk

THE PLAN

MARISSA STEIMEL

ASSOCIATE DIRECTOR OF

ADMISSIONS

GENERATION BREAKDOWN

SILENT

GENERATION

1937-1945

BABY

BOOMERS

1946-1964

GENERATION

X

1965-1979

MILLENNIALS

1980-1995

GENERATION

Z

1996-2010

MILLENNIALS - THE OPTIMISTS

MILLENNIAL STATS

90%Participate in loyalty

reward programs.Stay updated onbrands through

social media.

Check emails, texts,and social mediaaccounts before

getting out of bed.

77% 60%

GEN Z - THE REALISTS

GEN Z STATS

17%Prefer in-personcommunicationswith managers.

By 2020, the numberof Gen Z consumers.

Want to start abusiness and hire

others.

51% 40%

MILLENNIAL MARKETING

89%Don't trusttraditional

advertising.

Can be found onFacebook.

Trustrecommendationsfrom friends andfamily more thanclaims by brand.

84% 90% 85%Own smartphones. Willing to promote

products or servicesthrough social

media in exchangefor rewards.

44%

GEN Z MARKETING

70%Positively impactthe future of the

world andparticipate in

social activism.

Prefer to see realpeople in ads

because they trustinfluencers and

find them relatable

Watch YouTubefor 2-4 hours

every day.

60% 63% 89%Will promote a

brand if theexperience was

positive - quick &convenient.

Showed interest incontributing ideasto brands - likely to

give feedback orreviews online.

44%

HOW CAN YOU UTILIZE THIS INFORMATION?

PAIR & SHARE

GENERATION Z: MAKING A DIFFERENCE

THEIR WAY

TED TALK

ALWAYS REMEMBER!

- SIMON SINEK, AUTHOR AND

ORGANIZATIONAL CONSULTANT

PEOPLE DON'T BUY WHAT YOU DO;THEY BUY WHY YOU DO IT.

THANKS FOR ATTENDING!

MARISSA STEIMEL

816-271-4265

MSTEIMEL@MISSOURIWESTERN.EDU