vwo - banana splash webinar | convert mobile visitors into paying customers

BANANA SPLASHA Smart Mobile Presence

Talia Wolf

Taliagw

| banana-splash.com

4 Steps to Building a Mobile Strategy that Converts

What percentage of your traffic is mobile?

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What percentage of your traffic is mobile?

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Where do they land?

What percentage of your traffic is mobile?

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Where do they land?What devices do they use?

What percentage of your traffic is mobile?

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Where do they land?What devices do they use?What do they search for?

Stop treating your mobile & desktop visitors the same way.

My goal for you today:

…and start converting them

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Responsive Design Kills Conversions

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Ericsson

Mobile Experiences = Watching a Horror Film

13

Mobile web visitors, rarely convert

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SO HOW DO YOU DO IT?

Photo via Visual hunt

Designing for the Mobile State of Mind

1. Understand the Behavior

2. Address the Emotional Triggers

3. Personalize the Experience

4. Learn and Optimize

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Understand Mobile Behavior

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Think Google

• Checkout page • Returning visitor • Idle for 5 seconds • Identify device type

12.5 - 54%

To Help People Cross Devices

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Audience

Landing Pages

Exit Pages

Site behavior

Mobile Metrics to Follow

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Acquisition

Designing for the Mobile State of Mind

1. Understand the Behavior

2. Address the Emotional Triggers

3. Personalize the Experience

4. Learn and Optimize

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Address Emotional Triggers

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@taliagw Taliagw

People don’t remember what you said, they remember how you made them feel

Maya Angelou

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@conversioner_ @taliagw #CTAConf @taliagw Taliagw

@conversioner_ @taliagw #CTAConf @taliagw

@conversioner_ @taliagw #CTAConf

Emotional Targeting

Make it about the customer

Show it, don’t just say it

Run meaningful tests

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Less is More

One single message

Less words

LARGE font

One main visual trigger

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• Saw 3 pages • After hours • Show at 900 Pixels

71% Uplift

Increasing Mobile Leads

• Show Search term • GEO Targeted

111% - 350% Uplift

Increasing Calls

Designing for the Mobile State of Mind

1. Understand the Behavior

2. Address the Emotional Triggers

3. Personalize the Experience

4. Learn and Optimize

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Personalize the Experience

It’s not just WHAT you say

Visualhunt

It’s WHEN

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VB InsightsTaliagw

86% of consumers will pay up to 25% more for better personalization

RightNowTaliagw

Getting More Relevant App Downloads

• Button design triggered by device • Viewed 2 pages • Returning visitors (second time)

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Getting More Relevant App Downloads

• Button design triggered by device • Viewed 2 pages • Returning visitors (second time)

110% Uplift

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• Show at 900 Pixels • Addressing FOMO

32% Uplift

To Increase Subscriptions

Addressing Real Time Needs

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Designing for the Mobile State of Mind

1. Understand the Behavior

2. Address the Emotional Triggers

3. Personalize the Experience

4. Learn and Optimize

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Learn and Optimize

Var 1 Var 2

- Testing behavioral elements - Testing messaging - Testing design

65% Uplift

Designing for the Mobile State of Mind

1. Understand the Behavior

2. Address the Emotional Triggers

3. Personalize the Experience

4. Learn and Optimize

Taliagw

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The root of every conversion = Human Behavior

BANANA SPLASHA Smart Mobile Presence

Taliagw

Email us for a copy:

MobileguideVWO@banana-splash.com

Questions?