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T O M A S A B R E UA D A M N A S HR YA N C U R N A LV I N C E N T L I O N E - N A P O L I

BUSINESS OVERVIEWMission Statement“To introduce a new concept into the world of Japanese dining, providing our customers with an innovative twist on the way sushi is made and ordered, while maintaining reasonable prices and high levels of efficiency.”

BURRUSHI’S MENUEntrees• Burrito: $8.00• Bowl: $8.00• Hand Rolls: $7.50

Rice• Brown, White, & Fried

Fish• Tuna, Eel, Salmon, Yellow Tail, Shrimp, Soft-shell Crab, Tofu

Additions• Cucumber, Avocado, Scallions, Lettuce, Tempura Asparagus,

Onions, Jalapenos, Carrots, Lotus Chips

Sauces• Spicy Sauce (Medium & Hot), Eel Sauce, Teriyaki Sauce, Wasabi

Sauce, Sweet & Sour Sauce

Toppings: Sesame Seeds, Tobiko, Masago, Wasabi, Ginger

MARKET ANALYSISTarget MarketStudents aged 16-25Young professionals aged 25-35Order WinnersQualityConvenienceMade-to-OrderIndirect CompetitionSushi LandChiptoleHana

PRICING STRATEGYThree primary entrée types:Burrito ($8.00)Bowl ($8.00)3 Hand Rolls ($7.50)Extra $0.50 per additionExtra $1.00 for extra meatCost-based pricingAverage markup of 30%

INVENTORY MANAGEMENTPoint of Sale inventory tracking systemTime sensitivity of fresh fishWeekly Orders vs. Reorder PointsContinuous Review SystemReorder point – inventory levels at 30%Economic order quantity – raise inventory to ~70%

SUPPLY CHAINFish Supplier Samuel & Son Seafood

Local wholesale fish provider located in Philadelphia Operating fleet of 60 climate controlled trucks Ability to ship on 24 hours notice

Large Bulk Supplier Restaurantdepot.com

One-stop warehouse for restaurant ingredients Ability to ship mass quantities of rice, nori, and other main sushi ingredients

Vegetable Suppliers Philadelphia Wholesale Produce Market

Meets all our other ingredient needs at a low-cost an high convenience

DEMAND MANAGEMENTQueue Management Flexible Staff Maintain Quality Standards

Demand Forecasting Observe Competitors Trailing Average of Demand Previous Year Sales Comparison

FIXED COSTSExpected sales each month: $100,000Industry average fixed costs:Rent: $7,090Taxes: $4,140Advertising: $2,330Salaries/Wages: $18,760Total: $32,320

VARIABLE COSTSMost of our non-meat ingredients will be

ordered through Restaurant DepotRice:11.02 tons (4.72 months) for $23.32 per monthSeaweed:10,000 sheets (1 month) for $5,740Sesame seeds:1.98 tons (10 months) for $2.05 per month

VARIABLE COSTS (CONT.)Teriyaki sauce:8,000 ounces (1 month) for $5,750Tuna (40% of sales): $20,000 per monthSalmon (20%): $5,625Crab (20%): $11,125Shrimp (20%): $3,750Vegetables: $1,000Total Variable Costs: $52,015.37

QUALITY STRATEGY - HOUSE OF BURRUSHI

QUALITY STRATEGY – LEAN SYSTEMSObjectives High Quality & Minimal Waste Customer SatisfactionDemand & Inventory JIT & Pull Inventory MonitoringOperational Stability Supply Chain Relations Flexible Workforce

QUALITY CONTROLConsistent MonitoringInventory ControlExtremely Perishable InventoryStatistical Analysis – X bar and R - ChartsMeasure variability

Customer wait timeInventory levels

QUALITY CONTROLCustomer Service & SatisfactionSurvey Inputs

Burrushi specific surveySocial Media

FacebookTwitter

Flexible WorkforceReasonable Pricing

QUESTIONS?