vsb 3008 fall 2013 tomas abreu adam nash ryan curnal vincent lione -napoli
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Burrushi. VSB 3008 Fall 2013 Tomas Abreu Adam Nash Ryan Curnal Vincent Lione -Napoli. Business Overview. Mission Statement - PowerPoint PPT PresentationTRANSCRIPT
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T O M A S A B R E UA D A M N A S HR YA N C U R N A LV I N C E N T L I O N E - N A P O L I
BUSINESS OVERVIEWMission Statement“To introduce a new concept into the world of Japanese dining, providing our customers with an innovative twist on the way sushi is made and ordered, while maintaining reasonable prices and high levels of efficiency.”
BURRUSHI’S MENUEntrees• Burrito: $8.00• Bowl: $8.00• Hand Rolls: $7.50
Rice• Brown, White, & Fried
Fish• Tuna, Eel, Salmon, Yellow Tail, Shrimp, Soft-shell Crab, Tofu
Additions• Cucumber, Avocado, Scallions, Lettuce, Tempura Asparagus,
Onions, Jalapenos, Carrots, Lotus Chips
Sauces• Spicy Sauce (Medium & Hot), Eel Sauce, Teriyaki Sauce, Wasabi
Sauce, Sweet & Sour Sauce
Toppings: Sesame Seeds, Tobiko, Masago, Wasabi, Ginger
MARKET ANALYSISTarget MarketStudents aged 16-25Young professionals aged 25-35Order WinnersQualityConvenienceMade-to-OrderIndirect CompetitionSushi LandChiptoleHana
PRICING STRATEGYThree primary entrée types:Burrito ($8.00)Bowl ($8.00)3 Hand Rolls ($7.50)Extra $0.50 per additionExtra $1.00 for extra meatCost-based pricingAverage markup of 30%
INVENTORY MANAGEMENTPoint of Sale inventory tracking systemTime sensitivity of fresh fishWeekly Orders vs. Reorder PointsContinuous Review SystemReorder point – inventory levels at 30%Economic order quantity – raise inventory to ~70%
SUPPLY CHAINFish Supplier Samuel & Son Seafood
Local wholesale fish provider located in Philadelphia Operating fleet of 60 climate controlled trucks Ability to ship on 24 hours notice
Large Bulk Supplier Restaurantdepot.com
One-stop warehouse for restaurant ingredients Ability to ship mass quantities of rice, nori, and other main sushi ingredients
Vegetable Suppliers Philadelphia Wholesale Produce Market
Meets all our other ingredient needs at a low-cost an high convenience
DEMAND MANAGEMENTQueue Management Flexible Staff Maintain Quality Standards
Demand Forecasting Observe Competitors Trailing Average of Demand Previous Year Sales Comparison
FIXED COSTSExpected sales each month: $100,000Industry average fixed costs:Rent: $7,090Taxes: $4,140Advertising: $2,330Salaries/Wages: $18,760Total: $32,320
VARIABLE COSTSMost of our non-meat ingredients will be
ordered through Restaurant DepotRice:11.02 tons (4.72 months) for $23.32 per monthSeaweed:10,000 sheets (1 month) for $5,740Sesame seeds:1.98 tons (10 months) for $2.05 per month
VARIABLE COSTS (CONT.)Teriyaki sauce:8,000 ounces (1 month) for $5,750Tuna (40% of sales): $20,000 per monthSalmon (20%): $5,625Crab (20%): $11,125Shrimp (20%): $3,750Vegetables: $1,000Total Variable Costs: $52,015.37
QUALITY STRATEGY - HOUSE OF BURRUSHI
QUALITY STRATEGY – LEAN SYSTEMSObjectives High Quality & Minimal Waste Customer SatisfactionDemand & Inventory JIT & Pull Inventory MonitoringOperational Stability Supply Chain Relations Flexible Workforce
QUALITY CONTROLConsistent MonitoringInventory ControlExtremely Perishable InventoryStatistical Analysis – X bar and R - ChartsMeasure variability
Customer wait timeInventory levels
QUALITY CONTROLCustomer Service & SatisfactionSurvey Inputs
Burrushi specific surveySocial Media
FacebookTwitter
Flexible WorkforceReasonable Pricing
QUESTIONS?