volunteer leadership learning series maintaining a healthy charter session: communications 101...

Volunteer Leadership Learning Series

Maintaining a Healthy Charter

Session: Communications 101

Presenter: Tamara Remedios RC'97, RBS'97, RUAA Board Member

Rutgers University Alumni Association & The Department of Alumni Relations

Communications 101

Alumni Leaders Resources

Rutgers University Alumni Association & The Department of Alumni Relations

Communications 101

Broadcast Emails

• Request form available at Ralumni.com/tools• Catchy Subject Lines

– Avoid spam filters– Increase open rates

• Short text– Keep most relevant info “above the fold”– Call for action, and provide a link

• “To register, visit: www…”

• Timing is important– Schedule your email with ample time for alumni to take action

• Bundle Information– Group multiple events or themes in one email

• Better open rate than doing multiple stand-alone emails• Future planning

Rutgers University Alumni Association & The Department of Alumni Relations

Communications 101

Alumni Relations Calendar

• Request form available at Ralumni.com/tools• Multiple opportunities through the request form:

– Broadcast email– Ralumni.com online calendar– All-Alumni events digest email (sent on the second Tuesday of

each month)

Rutgers University Alumni Association & The Department of Alumni Relations

Communications 101

Print Communications

• Newsletter templates coming soon from Alumni Communications

• Money-saving pieces:– Postcards, self-mailers

• Make use of RUAA marketing materials– Ralumni.com promo cards– Contact information update cards– Info flyers

Rutgers University Alumni Association & The Department of Alumni Relations

Communications 101

Third Party Vendor Access To Mailing Lists

• Complete vendor info available: Ralumni.com/tools

• Three approved mailhouse vendors:– L&M Mailing– Universal– RU Mail & Document services

• Print Mailing Data– Alumni Relations staff will run data lists for your constituency– Contact email: RUalumni@alumni.rutgers.edu– Deliver printed pieces to a vendor for labels

Rutgers University Alumni Association & The Department of Alumni Relations

Communications 101

Value of Partnering with the Department of Alumni Relations

• Coordinated marketing• Timed appropriately w/ other communications• Good stewardship of alumni contact info• Professional appearance• Save $$ by utilizing these resources

Rutgers University Alumni Association & The Department of Alumni Relations

Communications 101

Coming in Communications 102

• Use of emerging online social media

• Ralumni.com - Dynamic groups coming soon!

• Facebook• LinkedIn

Rutgers University Alumni Association & The Department of Alumni Relations

Communications 101

Welcome to the RUAA family!

*This presentation will be available online at www.Ralumni.com/tools.*

Our united alumni body is an amazingly diverse constituency, and we look forward to developing even more opportunities that excite and interest each and every one of our alumni.

~ Advancing Rutgers University by engaging all alumni. ~

Questions? Contact Anthony Guido, director of communications, at aguido@winants.rutgers.edu or 732-932-7490 ext. 218.