vogue digital marketing strategy
Post on 24-Jun-2015
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VOGUEDigital Marketing Strategy by Kelcie Cross
12/02/13
• Women• Ages 20-35• Ranging from Young adults to the
Career Woman• Teen Vogue focuses on the
younger audience
Tools/Methods:• SEO’s• Apps• Facebook
Budget:• Google Ads- $1 million. • Facebook - $1 million.• Apps- $40,000
Vogue Gives Back• Charity Benefit for Breast
Cancer• PROMise
Apps:• Universal iOS app• New Custom Interface• Social Login• Device Syncing• User Profiles• Ratings/Reviews• Integrated with website• Custom IconTotal: $40,000 (roughly $36,000 (+))(howmuchtomakeanapp.com)
Facebook:• $6,270• Cost per 1,000 impressions• 1mill impressions
Google Ads• $1million• estimate to reach about 23.1-
28.3k more people each day• 91.5-112 more clicks per day• $295/day• Celebrities/Fashion/Designer/
Vogue/Model• PETA, Ugly, Inappropriate
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