visualizing twitter using twitalyzer

VISUALIZING TWITTER IN TWITALYZER #140TC

About Twitalyzer• Analytics Engine for Twitter • Founded by Eric Peterson – a recognized thought-

leader and strategic consultant in Web Analytics.• Portland, Oregon

www.twitalyzer.com 2

About Twitalyzer – more stuff• We created a platform that allows social media

experts, consultants and brands to analyze their influence on Twitter and who influences them.

• Over 100,000 Twitter users processed and several thousand actively monitored.

• Full API available

www.twitalyzer.com 3

How Twitalyzer Works

• Built around Twitter API and Twitter Search API

www.twitalyzer.com 4

• Without the rate exception we’d be SOL

• We have an API rate exception from Twitter

Twitalyzer XML Parsing Engine• Parse XML looking for specific data• Build a summary and keep details for “Pro” users• By-and-large the XML feed is reliable …

www.twitalyzer.com 5

Visualization tools

• We primarily use Google Visualization API• Graphs, tables, pie charts, motion charts, etc.• Why Google?– Free– Fast – Easy to use

• Integration with other analytic apps and platforms

www.twitalyzer.com 6

www.twitalyzer.com 7

Not Google: Summary Data

www.twitalyzer.com 8

Not Google: Cloud Views

www.twitalyzer.com 9

And “Return on Influence”

www.twitalyzer.com 10

Not Google: Summary DataThis is from Google Visualization

Google Maps

www.twitalyzer.com 11

Google Maps integrating w/ other Visualization

Google Graphs: Tables

www.twitalyzer.com 12

Google Graphs: Line Charts

www.twitalyzer.com 13

Google Graphs: Pies and Gauges

www.twitalyzer.com 14

Google Graphs: “Money”

www.twitalyzer.com 15

Google Motion Charts

www.twitalyzer.com 16

JavaScript is Dead Simple to Use• Works like nearly

all other Google visualizations

• The addRow() function is great for odd-sized data set

www.twitalyzer.com 17

Motion Charts are AWESOME!

www.twitalyzer.com 18

Motion Charts are FLEXIBLE!

www.twitalyzer.com 19

Analytics APIs kick ass!

www.twitalyzer.com 20

Integration= Awesomeness!

Twitalyzer + Google Analytics!

Start to Explore Your Influencers!

www.twitalyzer.com 22

Firefox plug-in for Twitter.com site

www.twitalyzer.com 23

Accessing and visualizing via our API

www.twitalyzer.com 24

Jeff KatzTwitalyze yourself at www.twitalyzer.com@katzpdx and @twitalyzer