visualisation
Post on 11-Mar-2016
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Visualization…
2012 Design Forum
Evolution
Stage 1 • Traditionally primary pack
artwork is imported and then product modelled in Artios CAD.
• To add graphics to the secondary packaging, existing artwork had to be individually cropped and resized to fit.
Stage 2
Stage 3 Creating RRP cases in 3D involved
splitting the drawing, as 3D designer didn’t
recognise perforations.
Stage 4 Shelf Visualisation took time and patience.
1.
2.
3.
Adobe Illustrator and Photoshop plug ins
Deskpack is a collection of packaging prepress plugins for Adobe® Illustrator® and Adobe® Photoshop®. With these plugins, Adobe® Illustrator® and Photoshop® become a full-fledged packaging prepress application.
Esko Deskpack
Artios CAD and Illustrator
• RAW ARD. Files can be imported into Illustrator.
• Exported as normalised PDF files.
• Imported into Artios CAD with registered links.
Studio Visualizer
Add print effects to the 3D in
visualizer such as…
• Foil Blocking
• Embossing
• Die cut
Create 3D models in visualizer and add Illustrator artwork.
Consignment demo has been issued to the UK.
• Create your trigger
• Scan with device
• Media appears on the screen over trigger
Currently being developed in Design Centres in Germany.
1. Scan the trigger (Lego box)
2. Product inside appears on screen
Consignment version 2 demo been issued to the UK.
Retail Visualisation
• Lyncis will allow you to put your 3D packages on a virtual Shelf.
• Allow your customers to view their packs appearance, from a variety of angles.
• Move, Interact and modify the entire virtual store.
Summary
DS Smith Packaging Beech House Whitebrook Park 68 Lower Cookham Road Maidenhead BERKSHIRE SL6 8XY
Tel: +44 (0)1753 754380 Fax: +44 (0)1753 751742 Email: head.office@dssp.com
Thank you
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