Visualization…

2012 Design Forum

Evolution

Stage 1 • Traditionally primary pack

artwork is imported and then product modelled in Artios CAD.

• To add graphics to the secondary packaging, existing artwork had to be individually cropped and resized to fit.

Stage 2

Stage 3 Creating RRP cases in 3D involved

splitting the drawing, as 3D designer didn’t

recognise perforations.

Stage 4 Shelf Visualisation took time and patience.

1.

2.

3.

Adobe Illustrator and Photoshop plug ins

Deskpack is a collection of packaging prepress plugins for Adobe® Illustrator® and Adobe® Photoshop®. With these plugins, Adobe® Illustrator® and Photoshop® become a full-fledged packaging prepress application.

Esko Deskpack

Artios CAD and Illustrator

• RAW ARD. Files can be imported into Illustrator.

• Exported as normalised PDF files.

• Imported into Artios CAD with registered links.

Studio Visualizer

Add print effects to the 3D in

visualizer such as…

• Foil Blocking

• Embossing

• Die cut

Create 3D models in visualizer and add Illustrator artwork.

Consignment demo has been issued to the UK.

• Create your trigger

• Scan with device

• Media appears on the screen over trigger

Currently being developed in Design Centres in Germany.

1. Scan the trigger (Lego box)

2. Product inside appears on screen

Consignment version 2 demo been issued to the UK.

Retail Visualisation

• Lyncis will allow you to put your 3D packages on a virtual Shelf.

• Allow your customers to view their packs appearance, from a variety of angles.

• Move, Interact and modify the entire virtual store.

Summary

DS Smith Packaging Beech House Whitebrook Park 68 Lower Cookham Road Maidenhead BERKSHIRE SL6 8XY

Tel: +44 (0)1753 754380 Fax: +44 (0)1753 751742 Email: head.office@dssp.com

Thank you