visual storytelling: how instagram becomes a new social media superstar

Visual Storytelling:How Instagram becomes a new social media superstar

10/10/12

Photo apps: Jusgramm, Symbolizer, Fotorus

Edelman’s VP of global strategy and insights. From Ad Age, July 24, 2012

First Instagram photo taken by Kevin Systrom

Source: Simply Measured

Top 10 Instagram Brands

Source: Simply Measured

Camera+ has 36 filters

There are more than 10K photo apps in App Store

What do you hashtag?

• Locations, cities• Events, holidays, campaigns• Photo communities such as #sspics #insta_shutter, #jjforum #macro_aroundworld• Camera used• Photo apps used• Filter used•Anything that interests you!

Adding hashtags is a good way to share photos, find new

followers

Instagram’s geo-location “Check-in.” Foursquare in pictures!

CASE STUDY: Olympics 2012

http://mashable.com/2012/08/11/instagram-olympics-infographic/

How Brands use IG: Posting news/event/product photos

How Brands use IG: Crowdsource/engage

Photo Contests drive engagement

Brands use creativity and humor to boost brand image

How brands use IG: Behind the scenes photos

Photo challenge creates creative, engaging IG communities

Instagram communities

In case you wonder…Yes, you can view IG photos on the web!

http://help.instagram.com/customer/portal/articles/95734-view-your-photos-on-the-web

http://statigr.am/geeber

http://ink361.com

http://web.stagram.com/

Source: instagramers.com

Video by Casey Neistat Instagram: I love you

Bonus Slides: My Photo Apps

My Photo Apps

Apps: Faceyourmanga, Labelbox, SigNote