visual storytelling: how instagram becomes a new social media superstar
TRANSCRIPT
Visual Storytelling:How Instagram becomes a new social media superstar
10/10/12
Photo apps: Jusgramm, Symbolizer, Fotorus
Edelman’s VP of global strategy and insights. From Ad Age, July 24, 2012
First Instagram photo taken by Kevin Systrom
Source: Simply Measured
Top 10 Instagram Brands
Source: Simply Measured
Camera+ has 36 filters
There are more than 10K photo apps in App Store
What do you hashtag?
• Locations, cities• Events, holidays, campaigns• Photo communities such as #sspics #insta_shutter, #jjforum #macro_aroundworld• Camera used• Photo apps used• Filter used•Anything that interests you!
Adding hashtags is a good way to share photos, find new
followers
Instagram’s geo-location “Check-in.” Foursquare in pictures!
CASE STUDY: Olympics 2012
http://mashable.com/2012/08/11/instagram-olympics-infographic/
How Brands use IG: Posting news/event/product photos
How Brands use IG: Crowdsource/engage
Photo Contests drive engagement
Brands use creativity and humor to boost brand image
How brands use IG: Behind the scenes photos
Photo challenge creates creative, engaging IG communities
Instagram communities
In case you wonder…Yes, you can view IG photos on the web!
http://help.instagram.com/customer/portal/articles/95734-view-your-photos-on-the-web
http://statigr.am/geeber
http://ink361.com
http://web.stagram.com/
Source: instagramers.com
Video by Casey Neistat Instagram: I love you
Bonus Slides: My Photo Apps
My Photo Apps
Apps: Faceyourmanga, Labelbox, SigNote