visual order
Post on 12-Mar-2016
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VISUALORDER
content
figure/ground
similarityproximityclosure
continuance
translationrotation
reflectionglide/reflection
dilation
structured space
symmetric balance
asymmetric balance
ambiguous balance
neutral balance
figure/ground we tend to see figures with similar characteristics—eg: shape, color, texture, etc. as belonging together.
similaritythe rule of distinction and grouping. the brain’s tendency to group together similar looking things.
proximitythe rule of visual unity. the brain’s tendency to group things that are close together.
closurethe rule of completetion. the brain’s tendancy to complete incomplete things.
continuancethe rule of visual illusion. the brain’s tendency to created implied movement from pattern. The rule of visual
illusion. The brain’s tendency to created implied movement from pattern.
translationto move a figure in any way.
rotationa shape moves along a set point by a certain degree multiple times. the end results in a circular shape.
reflectiona shape reflects. like a mirror.
dilationA shape gets bigger or smaller.
dilationA shape gets bigger or smaller.
glide/reflection
a shape reflects, then glides to another location.
structure 1
structure 2
structure 3
structure 4
structure 5
structure 6
symmetric balancea direct similarity in shape, shize, and arrangement between two shapes on opposite sides of a plane, line, or point.
symmetric balancea direct similarity in shape, shize, and arrangement between two shapes on opposite sides of a plane, line, or point.
asymmetric balancethe opposite of symmetrical. this does not imply there is no balance in teh composition, but that the comosition
is not a mirror image split down the center.
ambiguous balancea composition with no clear vocal point. the elements seem to be randomly placed, carrying the viewer’s eye around
the composition with no single point of dominace.
neutral balancea composition in which the elements relate randomly and are free of pattern. there can be underlying structure, but it can
also be broken.
hayley books, 9/21/12
completed as a requirement for visual communication in the
graphic design department at the kansas city art institute.
michael kidwell, assistant professor.
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